Multidisciplinary creative & design leader collaborating with ambitious brands and companies to grow and innovate through curiosity, ideas and design.
I’m a hands-on thinker and practitioner with 20+ years of experience creating value and growth in the intersection between business, creativity and technology.
These years prepared me to understand, manage and address business challenges in a more useful, meaningful and integrated way in digital, brand experiences & comms, product & service design. Focusing on the long game and putting people always at the centre.
My Hands, Mind and Heart live to think, connect and create strong relationships between people, culture and brands through connected products, services and experiences. This is my essence and what I have to share with the world.
PS 01
I’m a newly minted Permanent Resident of the United Kingdom and on my way to the citizenship.
PS 02
I love the magic of sharing ideas and meeting new people. Don't be shy, if interested, drop me a line and get in touch.
Projects credited in
- Scania - Redefining the online experienceRe-define online strategy & experience for all their local markets & dealership, including re-platforming of the CMS to AEM, multi-lingual responsive web across 50 markets, truck configurator, dealer finder tool, dealer websites & new product launch campaign journeys I led a multidisciplinary creative team ranging 5-10 creatives (UX,VD, COPY,CS)
Work history
Associate Creative DirectorPublicis Sapient
- London, United KingdomFull Time
. Collaborating and creating opportunities to implement Digital Business Transformation programmes to help clients to digitally transform their business and achieve value-add outcomes.
. Contributing to identify and unlock creative opportunities while growing both new and existing business through creativity, design & innovation on different industries and across the globe.
. Partnering with creative leaders, strategists, business account and PMs to create value and growth in the intersection between business, creativity and technology.
. Helping to shape and implement strategic and creative visions on different accounts and projects. Creating value and efficiency for the company and balancing users needs, ideas and business requirements.
. As a creative practitioner, helping to define, drive and elevate the quality of thinking and craft across different projects and teams. I Managed, supported and oversaw creative teams of visual, UXDs and motion designers, copywriters and content strategists across regions and time zones. Ensuring the team is delivering the best creative, experience and commercial outcomes.
. Contributed to define and implement digital design philosophy, new methodologies, agile processes and lean creative approaches within different accounts and projects.
. I contributed on several winning pitch processes and on global pitch taskforces for Publicis Groupe across different industries. (Power Of ONE)
. Inspiring, mentoring and enabling the growth and development of creative talents within and without the company. E.g. Initiatives for Human Transformation like 'You Make It' and 'First Love Foundation’ programmes.
. Along the years, helping to craft and implement the company’s creative vision in the UK. Growing from 20+ to 100+ strong multicultural and talented creatives during my time.
. Helping to define, shape, implement and drive an integrated creative culture and mindset across regions focused on celebrating creativity and craft.
Associate Creative DirectorR/GA
- São Paulo, BrazilFull Time
. Associate Creative Director (ACD) for one of the world’s largest telecom companies in Brazil - TIM Mobile and after for MasterCard LatAm accounts.
. During my tenure, TIM Mobile became the most profitable and flagship account in R/GA Brazil. It's being praised and awarded within the R/GA network and recognised in the industry.
. Helping to consolidate the "#Priceless” strategy in Brazil and LatAm with several integrated projects, creating new ways of digital engagement and significantly increasing the love for their brand by delivering useful and entertaining features to their platforms. E.g. the MasterCard Priceless Brazil Guide achieved in just three months, with no paid media support, over 10,000 people registered to use the guide, posting over 1000 experiences.
. Contributing with different leadership teams to identify and unlock business and creative opportunities for transformation.
Helping to define, develop and implement integrated strategic and creative visions, generating new business propositions for TIM Mobile and MasterCard accounts.
. As a creative leader, I contributed to different clients to create, structure, manage, deliver and grow their digital ecosystems (their products and services) through design experiences, communication and creative leadership.
. Helping to lead multidisciplinary teams across diverse department (experience design, content, strategy & data, development and delivery) and for different channels (branding, connected product & services, comms and social media) and together defined digital strategies and creative outcomes.
. Helping to shape, consolidate and expand the R/GA’s world class creative culture in Brazil.
. Actively contributed to consolidate R/GA Brazil (Sao Paulo) as one of the most successful and creative offices in the R/GA network.
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Skills
- Branding
- Experience Design
- Design Direction
- Creative Direction
- Concepting Ideas
- Business Transformation
- Brand Experience
- Design Innovation
- Design Leadership
- Creative Leadership
Education
U
U
BA Advertising and MarketingUniversidade Federal de Pernambuco
Recife - State of Pernambuco, Brazil
BA in Communications - School of Communications & Advertising – Creative & Planning
Leadership Management for the Creative IndustriesIDEO
- London, United Kingdom
** with Tim Brown, Chair of IDEO **
. Scale creativity within teams and organisations to guide, tolerate and navigate ambiguity
. Empower individuals, teams, and organisations to become more resilient, adaptable, and innovative
. Increase team and organisation’s capacity for innovation by creating a culture of experimentation
. Instil purpose, inspire, and motivate people to think beyond their job
. Enable others to tap into their potential by crafting well-framed questions
. Build trust and stay present and engaged with the work of your team
. Reinforce the beliefs and behaviours of creativity by designing rituals to guide your culture