George Betts-Priddy

Creative Producer

London, United Kingdom
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About me

Hello, my name is George and I am an Event & PR Manager. I am adept at steering innovative and profitable events that simultaneously assure guest enjoyment as well as elevate industry reputation and image of the host. I possess an ability to harness talents of teams, manage project at micro- and macro-levels, adjust to the challenges presented, and deliver on promises. I am skilled at producing long-term value and capitalising growth opportunities for an organisation from customers, clients, markets, and business partnerships. I have demonstrated abilities in communicating with target audience through media to create and maintain a positive image as well as strong relations with audience. Please note the following highlights from my career… - Steered more than 300 events, managed programmes and events for major clients and transformed Haus of Lux into a creative management service working on MICE and creative events. - Recognised for capturing a new investor for Openstageit Ltd at a £1.4M sales deal. - Launched and managed a new restaurant and bar within two weeks as well as achieved break even point for the new establishment within one month at Bar Bella Ltd. - Worked for the Scottish Government running events and membership for their business hub, Scotland House during the final stages of brexit, advising companies on new trading legislation's. I also managed a data-migration drive and website / portal build. - Produced, managed and marketed a two-night sold out show for Sonia Friedman Productions as a creative producer. - Twice attracted attention of the press for successfully leading events as well as simultaneously managed three events a day for six consecutive months at Library Members Club (MYLibrary Ltd). - Festival producer for Bestival and Camp Bestival in charge of managing the planning and preparation of the project build, programming and staff with a 35k budget for Camp Bestival. - Brand Ambassador for W Hotel London for 3 years (2011 - 2013). - 12 years of events and hospitality management experience.

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  • Creative Direction
  • Media Relations
  • Styling
  • Art Direction
  • Music Consulting
  • Budgeting Forecasting
  • Business Development
  • Event Management
  • Public Relations
  • Talent Development

Companies I’ve worked with

  • S

    Sonia Friedman Productions

    • B

      Bestival Ltd

      • T

        The Library Private Members Club

        • H

          HOL PR

          Work history


          Operations Manager

          HOL PR

          Sep 2011
          • London, United Kingdom
          • Freelance
          • I am currently associated with Haus of Lux (HOL PR) as an Operations Manager. I share a passion for groundbreaking music, nightlife, and fashion experience by pioneering Haus of Lux. I plan and organise music/special events, entertainment services, product marketing programmes, public relations, and VIP and entertainment services. I oversee all functions associated with creative concept development, event production, budget management, sponsorship/entertainment/location sourcing, and logistics. I deliver original and out of the box client solutions with a focus on quality services. A few key achievements in this tenure include: ~ Performed as a creative director and consultant for Paper Magazine, Jennifer Hudson, F Word Magazine, Little Mix and M-A-C. ~ Managed programmes/events for Elite Model Mgmt., W London Hotel, Vivienne Westwood, TMRW Magazine and Vogue Fashion Night Out ~ Transformed Haus of Lux into a creative management service targeting different industries.


          Producer/Creative Director

          Sonia Friedman Productions

          Jan 2017 - Nov 2017
          • London, United Kingdom
          • Freelance
          • I was the Producer/Creative Director in 2017 for 'An Evening With Ruth Brown' c--produced by Sonia Friedman Productions. I highlighted and sourced venue, band, music director, and sound engineer to assure unhindered operations. I led the production and creative direction of photoshoot for marketing purposes as well as drive social media campaigns through Haus of Lux and Ruth Brown portals to attract larger audience. I reviewed post-show content to assure quality within each aspect of work. I conducted meetings to track and process outstanding payments. A few key achievements in this tenure include: ~ Minimised unnecessary costs by supervising a £10K budget and controlling expenses.


          Jan 2016 - Jul 2016
          • London, United Kingdom
          • Full Time
          • As a Head Event Programmer at Mylibrary Ltd in 2016, I headed market research to source and acquire corporate events as well as identified opportunities within events for membership. I generated daily programmes and schedules for day- and night-time events. I proactively designed a two months advance events calendar and sales proposals for the attainment of set targets. I built strong relations with key internal and external stakeholders for smooth event operations. I addressed programme enquiries and converted all opportunities and leads into events. I ensured seamless approach and product by co-ordinating with PR on events and membership engagement campaigns. A few key achievements in this tenure include: ~ Simultaneously managed three events for six consecutive months, meeting the expectations of owner. ~ Captured commercial sales opportunities through bookshop by adding six publications and magazines.


          Junior Business Developer


          Feb 2015 - Sep 2015
          • London, United Kingdom
          • Full Time
          • In 2015, I joined Openstageit Ltd as a Junior Business Developer, and I devised and realised sales strategies to meet and exceed set targets and milestones. I increased sales by fostering strong relations with new and existing clients for repeat business and new leads. I established long-term commercial partnerships with customers by promoting win-win situations that improved organisation’s presence in the marketplace. I pursued new business development opportunities to sell products and services. I implemented budgetary controls that minimised additional costs. I forecasted business prospects and crafted plans to achieve sales objectives. I spearheaded events to strengthen organisation’s client portfolio. A few key achievements in this tenure include: ~ Utilised personal network and presented the platform to major label marketing executives at Warner Bros Music and Atlantic records, fostering better presentations and industry knowledge.


          Festival Producer

          Bestival Ltd

          Jan 2014 - Sep 2014
          • London, United Kingdom
          • Internship
          • The Roundhouse ran a project at the beginning of 2014 where 12 young people were selected to attend workshops ran by teams from Block 9 (Glastonbury) and Bestival over the duration of 12 weeks. During these sessions individuals from both teams would give us advice and tips from their valuable experience in a lecture environment. At the end of the 12 weeks we were split into 2 teams of 6. One team went to work alongside Block 9 on their installation at Glastonbury 2014 whilst my team went to work with the team from Camp Bestival to produce their new teen arena - 'The Den'. I headed the PR and Marketing of this area as well as on-site role as Stage manager and part of the production crew to build the area and dismantle. Duties include, creating the tent area, hiring staff, management & logistics, budget management of a £35,000 budget, programming & sponsorship sourcing. PR & Marketing duties included: Manage the implementation of the social media and national marketing strategy to boost brand exposure for The Den. Lead the team in the preparation, development and submission of social media campaigns. Select marketing campaigns and then pitch possible campaign evaluations. Responsible for coordinating the day to day posting of social marketing. Provide insights and feedback on performance of different social media channels, contents and campaigns. Assist with the managing and monitoring of analysis SEO content. Write and publish interesting SEO full 360° optimal content reflecting the brand and that engages with its audience. Maintain performance of blog / website / social media traffic via Google analytics. Handle media inquiries. Build and maintain strong media relationships. Raise awareness of profile / event / artists. Co-ordinate the preparation and implementation of media events and press conferences. Develop PR materials, media briefing documents, press releases etc. Lead / assist the team with events co-ordination, management and general admin & logistics.



          Bachelor’s Joint Honours Degree

          University of Northampton

          Sep 2009 - Jul 2013
          • Northampton, United Kingdom