Projects credited in
- Little helps, big profitsTesco's marketing communications director Emma Botton tells us how Tesco has made its comeback by putting the customer above all else Last week, Tesco announced that its annual pre-tax profits are up 795% on last year’s figures as the brand enters its ninth consecutive quarter of growth. The results confirm that CEO Dave Lewis has successfully returned the company to its former glory, after its historic loss of £6.4bn in 2015. Previously president of global personal care at Unilever, marketing-m3
- The Most Contagious Campaigns of 2017 / Part 2 of 4Over the course of a year, Contagious’ editorial team looks at tens of thousands of pieces of work and writes up approximately 1% of them for our I/O platform. The Most Contagious Campaigns of 2017 shares the 25 pieces of work that our team judged as the most impactful, innovative and effective, released in the run up to our Most Contagious event. If you'd like to join us on 6 December in London to find out how to win in 2018, final tickets are available here. Meanwhile, in no particular order4
- The Most Contagious Campaigns of 2017 / Part 1 of 4Over the course of a year, Contagious’ editorial team looks at tens of thousands of pieces of work and writes up approximately 1% of them for our I/O platform. The Most Contagious Campaigns of 2017 shares the 25 pieces of work that our team judged as the most impactful, innovative and effective, released in the run up to our Most Contagious event. If you'd like to join us on 6 December in London to find out how to win in 2018, final tickets are available here. Meanwhile, in no particular order2
- Contagious Pioneers 2018 / The best and bravest agencies on the planetContagious is delighted to announce the Contagious Pioneers 2018 – our global ranking of the agencies that consistently set the standard for creativity, innovation and excellence in marketing. In order, the 2018 winners are: 1 Saatchi & Saatchi, London 2 McCann, Bucharest 3 Clemenger BBDO, Melbourne 4 CHE Proximity, Melbourne 5 Colenso BBDO, Auckland 6 Iris, London 7 HumanSeven, Paris [previously Les Gaulois] 8 TBWA\RAAD, Dubai 9 Impact BBDO, Dubai 10 Marcel, Paris The Contagious Pioneers list i6
- Gillette, We Believe /In this week's highlight from the Contagious I/O platform, Gillette causes controversy with ad calling for men to be better12
- The Bacardi BoomWe live in a world which is full of conflict, hate and negativity. From war, politics, race, gender and even music. Amongst 18-24 year old music fans there is a growing amount of conflict between certain dance music genres such as House/Tech vs Bassline/Drum and Bass. Dividing people into separate genre silos. So why not mix these hostile tribes together and let Bacardi do the rest? The Bacardi Boom is the first immersive summer festival experience aiming to explode the toxic silos of dance mus