Georgia Farey

Marketing & Communications Director.

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

With over 10 years Fashion Marketing and PR experience,I launched my career by joining one of the world’s most prestigious high street stores, Topshop, as an Events Assistant. A highlight during my time in this role was launching the first Kate Moss collection in 2014. After three successful years at Topshop, I decided to further my knowledge of events management and retail marketing by taking a position at the luxury retailer Harvey Nichols, as Senior Events Assistant. I was responsible for all events across seven UK stores as well as contributing to all areas of marketing for a number of categories, giving me the opportunity to obtain a more rounded experience. Seeking a different challenge, I accepted a maternity cover role at JOY as a Press & Marketing Manager for nine months. Following the experience at both high end and high street brands, I decided to pursue a career within the luxury fashion sector and I took on the role of PR manager for Hackett London. After three years I progressed to Head of Global PR and following a restructure within the marketing team, I accepted the position of Head of Global Content and Communications in July 2017. My role was to lead all creative content and communications across Hackett’s communication channels. In September 2018 I accepted the role as Marketing and Communications Director for Huntsman, Savile Row . The position is a consultancy role to create and implement a marketing strategy for the house and build plans for their centurion activations in 2019. I am now looking to find my next venture to develop my career even further. I see myself continuing as a key leader in the marketing and communications sector and am open to in-house and agency roles. I pride myself on being courageous and kind and believe that team work is about working hard and being good to people. I’m obsessed with the fashion industry and constantly monitor what globally trends and brands are working on. I have a passion for creative marketing work and love concepts that inspire people. I adore art and regularly visit galleries across the world. I have travelled extensively across the globe and have a passion to learn about other cultures, religion, music and lifestyles. I enjoy both astronomy and astrology. I partake in yin yoga and meditate regularly to create a healthy mind. I also volunteer for the Women’s Trust charity. Some career achievements include: • Showcasing Hackett collections at London Collections; MEN. Exclusively hosting a show at St. Paul’s Cathedral. • Spearheading the launch of Hackett into the Asian and US markets. • A personal thank you from Samuel L Jackson on his T witter page, for the work we did together for his charity “One for the Boys” whilst at Hackett. • Being headhunted by Huntsman to take charge of a director level consultancy role.

Locked Pro Plan feature

Skills

  • PR
  • Marketing
  • Digital Marketing
  • Social Media
  • Content
  • Brand Partnerships
  • Media
  • Photoshoots
  • Events
  • Film

Companies I’ve worked with

  • Harvey Nichols

    Harvey Nichols

    • Retail
  • TOPSHOP TOPMAN

    TOPSHOP TOPMAN

    • Fashion and Textiles
  • Hackett London

    Hackett London

    • Retail
  • Joy

    Joy

    • Retail

Work history

Currently

Marketing and Communications director

HUNTSMAN & SONS

Sep 2018
  • London, United Kingdom
  • Full Time
  • In September 2018 I accepted the role as Marketing and Communications Director for Huntsman, Savile Row. The position has enabled me to create and implement a marketing strategy for the house and to build plans for their centurion activations in 2019. Resetting the marketing department for this prestigious 170-year-old company, a key KPI within this role is to develop and drive a global multi-channel marketing strategy to support company growth and build brand awareness. • Working directly with the CEO I have created sales targets, brand communication and content strategies for 2019 in the UK, US and for Asia. Providing communication counsel to enhance the company’s success in a proactive and reactive communications strategy. I have successfully launched a new service for the house with a 360 Marketing approach. The campaign saw an increase on sales, footfall, website traffic and followers on social media within the first 4 weeks of the launch. I have worked extensively on 2019 centurion celebration plans that include exclusive product launches, a website redesign, brand partnerships and collaborations which are all supported by a series of client and PR events throughout the year. • In the first 6 months I have created a “House Handbook”, analysed and cleaned the CRM database, built creative content assets for the house including imagery and videos, I have re- structed all client communications including email marketing campaigns and social media channels. I have also sourced a PR agency, a Global media agency and a social media agency. I have created a Marketing budget and advised on the best investment strategy across the full spectrum of the marketing channels.

2018

Head of Global Content and Communications

Hackett London

Mar 2011 - Jul 2018
  • London, United Kingdom
  • Full Time
  • After gaining experience at both high end and high street brands, I decided to pursue a career within the luxury fashion sector and I took on the role of PR Manager for Hackett London. After three years I progressed to Head of Global PR and following a restructure within the marketing team, I accepted the position of Head of Global Content and Communications in July 2017. My role was to lead all creative content and communications across Hackett’s communication channels. Leadership, management and production of all Global Marketing, PR, VM and Digital content and communicationplans. • Managed Hackett’ s 360 communications team to create integrated cross-functional campaigns to drive footfall, sales and brand awareness to Hackett. Managed all international marketing communications teams in Europe, Asia, Middle East and the US and all global store launches. Briefed and managed external creative agencies, suppliers, production companies and small in-house creative teams including global PR agencies, media agencies, social media agencies and a VIP product placement agency. Created and managed the Global marketing budget.

2011

Marketing, PR and Events Manager

Joy

Jul 2010 - Mar 2011
  • London, United Kingdom
  • Freelance
  • Working within the marketing department, I was responsible for creating a strategy for the twelve sites in the UK and online for Womenswear, Menswear and Home.

2010

Senior Events Assistant

Harvey Nichols

Feb 2008 - Jul 2010
  • London, United Kingdom
  • Full Time
  • In this role I was in charge of running PR and customer events across seven stores in the UK and Ireland. Working across Beauty, Womenswear and Menswear, I worked with partners and designers who were stocked in store, such as Marc Jacobs, McQueen, Victoria Beckham and MAC. This enabled me to gain a more rounded experience.

2008

Events Assistant

TOPSHOP TOPMAN

Nov 2005 - Feb 2008
  • London, United Kingdom
  • Full Time
  • I launched my career by joining one of the world’s most prestigious high street stores, Topshop, as an Events Assistant. A highlight during my time in this role was launching the first Kate Moss collection in2007.