A creative, dynamic and entrepreneurial copywriting and communications professional, with nearly 10 years' experience successfully devising, executing and managing innovative campaigns. I bring the ability to work with a wide range of stakeholders, a shrewd business and strategic insight, underpinned by a strong aesthetic sense.
- The Lakes by yoo X Elle MacPherson X LexusI was responsible for overseeing the communications side of the collaborations between The Lakes by Yoo and Elle MacPherson and also with Lexus to convey 'sustainable luxury'. - I wrote press copy, proofed and edited interviews and ensured correct brand representation across all communications. - The short we produced in collaboration with Lexus: https://www.youtube.com/watch?v=KM1vth4yD2s&t=2s
- House of Grey Design StudioConceive and create all online written content for the design studio - with a particular focus on driving SEO. - Write the supporting social media which led to a growth of 20k followers in 2 months. - To read all my recent journal entries, visit: https://houseofgrey.co.uk/journal
- BFI ShopFollowing deep back end analytics, I undertook a complete restructuring of the online shop which led to a 12% sales increase within 1 month. - I worked closely with the Ecommerce team to develop an engaging, visually strong, website which would be more inviting for youth audiences. - I created short, snappy copy which was in line with the overarching voice of the BFI. - I was also responsible for all product descriptions (back end and consumer-facing).
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Communications and Marketing ConsultantGeorgia Grey
Create B2B and B2C English language content for both European and American markets, working with clients in the design, wellness and startup industries. Develop online and offline content for product marketing, advertising, blogs, websites and social media. Optimise audience growth by conducting SEO and Google Analytics research and cultivating content around current industry themes. Work with UX and UI developers, translators and marketing teams to deliver smooth user experience across desktop and mobile apps.
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- Marketing Strategy
- Deadline Driven
- Strategic Communications
Bachelor of Arts (BA) University of Sussex
- Brighton, United Kingdom
2:1 in History of Art and History with 6 months Erasmus at the University of Copenhagen.