About me

A creative, dynamic and entrepreneurial copywriting and communications professional, with nearly 10 years' experience successfully devising, executing and managing innovative campaigns. I bring the ability to work with a wide range of stakeholders, a shrewd business and strategic insight, underpinned by a strong aesthetic sense.

QuestionsProjectsExperienceTeam

• Looking for tech specialised copywriters to work on long-form articles. Paid.
• I am looking for experienced tech writers to collaborate with on an ongoing basis for blog writing (paid) - contact me for more info.

Projects

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  Vinyasa Yoga TeacherWhen I am not creating or communicating content, I help people move their bodies with Vinyasa Yoga.
• The Lakes by yoo X Elle MacPherson X LexusI was responsible for overseeing the communications side of the collaborations between The Lakes by Yoo and Elle MacPherson and also with Lexus to convey 'sustainable luxury'. - I wrote press copy, proofed and edited interviews and ensured correct brand representation across all communications. - The short we produced in collaboration with Lexus: https://www.youtube.com/watch?v=KM1vth4yD2s&t=2s
• House of Grey Design StudioConceive and create all online written content for the design studio - with a particular focus on driving SEO. - Write the supporting social media which led to a growth of 20k followers in 2 months. - To read all my recent journal entries, visit: https://houseofgrey.co.uk/journal
• BFI ShopFollowing deep back end analytics, I undertook a complete restructuring of the online shop which led to a 12% sales increase within 1 month. - I worked closely with the Ecommerce team to develop an engaging, visually strong, website which would be more inviting for youth audiences. - I created short, snappy copy which was in line with the overarching voice of the BFI. - I was also responsible for all product descriptions (back end and consumer-facing).
• BFI London Film FestivalI was responsible for writing clear and engaging copy for all B2B industry communications for London Film Festival. I wrote and edited the industry festival programme, online platform and newsletter campaigns.
• Winkworth Re-BrandI drove the first company rebrand in nearly 100 years. Working with creative agencies to redesign the brand tone of voice, colours, photographic style and website to have a more 'family-friendly' appeal.

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Work history

Marketing ManagerMUBI
Jan 2021ItalyFull Time
Oversee national, multi-city campaigns, from conception to completion, creatively and administratively. Manage local and national partnerships with high-profile brands. Responsible for coordinating PR for all major film releases with global teams.
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Communications and Marketing ConsultantGeorgia Grey
Aug 2017 - Dec 2020ItalyFreelance
Create B2B and B2C English language content for both European and American markets, working with clients in the design, wellness and startup industries. Develop online and offline content for product marketing, advertising, blogs, websites and social media. Optimise audience growth by conducting SEO and Google Analytics research and cultivating content around current industry themes. Work with UX and UI developers, translators and marketing teams to deliver smooth user experience across desktop and mobile apps.

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Skills

• Copywriting
• Marketing
• Marketing Strategy
• Communication
• Deadline Driven
• Strategic Communications

Education

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Bachelor of Arts (BA) University of Sussex
Oct 2005 - Jul 2008Brighton, United Kingdom
2:1 in History of Art and History with 6 months Erasmus at the University of Copenhagen.