Hi there! I'm a Programmatic Executive at PHD with a passion for all things digital marketing. I've been with PHD for 10 months and during this time, I've gained invaluable experience in programmatic advertising and campaign management. Prior to joining PHD, I attended WYK Digital, where I received comprehensive training in digital marketing and gained industry experience that has proven to be incredibly valuable in my current role.
My background is in Fashion Promotion, having studied at UCA for 4 years and graduating with a 1st Class Honours Degree. While my academic focus was on fashion, I've always had a keen interest in creative digital marketing, which led me to pursue further education and industry experience in this field.
In my spare time, I enjoy volunteering for the Waltham Forest Community Hub, where I'm able to use my skills to give back to the community. I'm also an avid photographer and graphic designer, using my creativity to produce stunning visuals that tell compelling stories. I also was part of a focus group at The Photographers Gallery for 3 years, gaining valuable experience with curation, digital photography practices, event planning, and networking.
Overall, my diverse background has given me a unique perspective and skill set that allows me to excel in my role as a Programmatic Executive. I'm always eager to learn and take on new challenges, and I'm excited about the future of fashion, digital marketing, and art and the endless opportunities it presents.
Projects
- Listo¡Listo! is a personal, visual exploration of what it means to ‘be’ and ‘feel’ Latino in London, and the UK. The project manifests my direct interpretation of Latin Culture, additionally supported along with my brother and parents- using references from our past childhood experiences, memories, and photographs to help create and build a visual portrayal of this. London is the city of all cultures and the Latin community has been often overlooked or is not as well established as other communities,
- The Signal"Covid-19 have been challenging to navigate for many. During this time, The Photographers’ Gallery’s flagship youth careers programme, Develop, went online to work with and support 14 to 24-year-olds’ creativity and connectedness. The Develop at Home online programme includes monthly check-ins, talks and workshops, portfolio reviews and commissioned writing. The Develop at Home exhibition, shown on the gallery windows, featured work by ten artists taking part in the online programme. From self-
- BERTHOLDThis collaborative project was created for design label Berthold, a clothing design company that creates garments for visionaries and artists which is not orientated by trends; founded by Raimund Berthold. I and four other peers produced a visual campaign and social media marketing strategy to promote one of Berthold’s collections, using fabrics and materials that inspired the garments themselves to produce visuals and moving image.
Work history
P
P
Programmatic ExecutivePHD
London, United KingdomFull Time
Programmatic Executive working exclusively on Chanel UK
I am responsible for developing strategic and relevant plans for marketing campaigns utilising Digital Media.
- I assess marketing objectives and research to determine the most advantageous methods for using Display to promote those objectives- working and buying with contextually relevant sites for Chanel
- Running tests to determine which advertising methods are most effective and then sharing analytic and creative feedback post-campaign. Thus aiding with aligning information with Chanel's target audience’s media habits and providing insights and learnings for future Fashion, Beauty & Fragrance, and Watches & Fine Jewellery campaigns
-Collecting data and measuring key performance indicators for the success of advertising methods and adjusting media strategies to promote effective brand awareness for Chanel
-Using a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns
-Excellent interpersonal and communication skills, including the ability to network
-Good analytical and organizational skills
-Effective at working under pressure and meeting tight deadlines
-Supporting the agency systems bookings process with accurate administration
I have previously planned, run, and optimised Programmatic campaigns for other PHD Clients including; The Guardian, Nutmeg, and Bet Victor.Programmatic Executive working exclusively on Chanel UK I am responsible for developing strategic and relevant plans for marketing campaigns utilising Digital Media. - I assess marketing objectives and research to determine the most advantageous methods for using Display to promote those objectives- working and buying with contextually relevant sites for Chanel - Running tests to determine which advertising methods are most effective and then sharing analytic and creative feedback post-campaign. Thus aiding with aligning information with Chanel's target audience’s media habits and providing insights and learnings for future Fashion, Beauty & Fragrance, and Watches & Fine Jewellery campaigns -Collecting data and measuring key performance indicators for the success of advertising methods and adjusting media strategies to promote effective brand awareness for Chanel -Using a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns -Excellent interpersonal and communication skills, including the ability to network -Good analytical and organizational skills -Effective at working under pressure and meeting tight deadlines -Supporting the agency systems bookings process with accurate administration I have previously planned, run, and optimised Programmatic campaigns for other PHD Clients including; The Guardian, Nutmeg, and Bet Victor.
Skills: Display Advertising · Media Planning · Programmatic Media Buying
G
G
Creative and Events AssistantGirlscoutshoes
- London, United KingdomFreelance
Assisting and supporting the brand with a new upcoming first publication to which they want to create a platform for other young creatives. Working closely with the creative team I scouted talent for content and inducted interviews for each artist and transcribed the findings. Organising and liaising with different printers, and artists whilst meeting deadlines. Assisting with event planning for the publication launch.Assisting and supporting the brand with a new upcoming first publication to which they want to create a platform for other young creatives. Working closely with the creative team I scouted talent for content and inducted interviews for each artist and transcribed the findings. Organising and liaising with different printers, and artists whilst meeting deadlines. Assisting with event planning for the publication launch.
Skills: Branding & Identity · Customer Relationship Management (CRM)
+ Show more
Skills
- Project Management
- Adobe Creative Suite
- Photography Editing
- Studio Assistance
- Graphic Communication
- Sketchup
- Capture 1
- Microsoft Office
- Trend Research
- Art Direction
Education
W
W
Digital MarketingWYK Digital
- London, United Kingdom
An 11-week Digital Marketing Accelerator course by WYK Digital and in partnership with The Prince's Trust Foundation on Digital Marketing Fundamentals with an emphasis on Paid Social with live industry experience. Solely responsible for the Paid Social campaigns for our client, handling client meetings, creating relevant creative assets, budgeting and market research. Including live optimisations of the campaigns, data inputting and analysis which then was created into reports and client presentations.An 11-week Digital Marketing Accelerator course by WYK Digital and in partnership with The Prince's Trust Foundation on Digital Marketing Fundamentals with an emphasis on Paid Social with live industry experience. Solely responsible for the Paid Social campaigns for our client, handling client meetings, creating relevant creative assets, budgeting and market research. Including live optimisations of the campaigns, data inputting and analysis which then was created into reports and client presentations.
Skills: Branding & Identity · Social Media Marketing · Customer Relationship Management (CRM) · Google Analytics · Facebook Ads Manager · Social Media Optimization (SMO) · Analytical Skills
BA(Hons) in Fashion Promotion and ImagingUniversity for the Creative Arts
- London, United Kingdom
FIRST
+ Show more