Georgiana Simion

Online Catalogue Executive

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Skills

  • Campaign Planning
  • Brand Awareness
  • Product Development
  • Social Media Marketing
  • Email Campaign
  • Analytics Skills
  • Adobe Photoshop
  • Online Communications
  • Administrative Skills
  • Google Adwords

Companies I’ve worked with

  • D

    Door Entry Direct

    • K

      Kokoba Limited

      • C

        Carrefour Romania

        • K

          Kokoba Limited UK

          Work history

          2019

          Online Catalogue Executive

          Kokoba Limited

          Aug 2017 - Aug 2019
          • London, United Kingdom
          • Full Time
          • •E-commerce experience: Product management on the website, taking care of the category, image, description, performance and maintenance using Hybris for UK and five more European countries (Netherlands, France, Austria, Germany and Spain) •Writing, editing and checking product descriptions in HTML •Catalogue management relating to changes, discontinuations and products availibility on the website •Brand updates including range reviews •Bulk uploading including csv's to platforms •Improve product search results by adding right keywords using Google ads keyword planner and implement content changes as part of larger projects ~800 products optimised on the website •Ad-hoc product amendments (missing images, dead links) •Enhancing product pages with HTML and CSS •Reporting product performance, measuring conversions with Google Analytics and Tableau •Working closely with external agency regarding content translations •Marketing promotions: -schedule banners on the website, conceive and maintain clear promotional message, amend possible errors and improve user experience. -schedule marketing promotions and keep an eye on the system's appliance •Work in liase with the customer care and merchandising team to update products availibity on the website, correct any possible errors and improve user experience •Member of the event organiser team for employees

          2017

          Digital Marketing Executive

          Door Entry Direct

          Mar 2017 - Aug 2017
          • Cumberland Ave, Park Royal, London NW10 7QL, UK
          • Full Time
          • • Email marketing campaigns using dedicated ESP and CRM-searching content, conception, deliverability, reports, maintaining database and focusing on KPI's • In conjunction with the digital team, make changes to website content, using CMS to ensure that information is accurate • Coordinating the project of a new website launching, testing and functionality, user experience and responsiveness web design improvement • Conducting website audit including keywords research and suggestions, competitors organic analysis using SEMRush and MozPro, • Planning and monitoring ongoing company presence on social media platforms-Facebook, Twitter • Improving products visibility on the website using strategic SEO tools • Assist with PPC campaigns-including liasing with digital advertising agency to produce attractive campaigns and improve conversion rate and customer acquisition score

          2017

          Junior Product Management

          Kokoba Limited

          Jul 2016 - Mar 2017
          • London, United Kingdom
          • Full Time
          • • User experience and content optimization • Competitors web content analysis and online sales structure and improve products strategies • CRM, Email marketing campaigns (MailChimp), analytics reports and keyword tool (SEMRush) • Website functionality testing and updating changes to be implemented • Developing, implementing products features and create new opportunities of brand exposure and sales growth • Supporting online marketing team to implement PPC and email marketing campaigns, according to the annual marketing plan • Apps analysis and report, keeping up with online updates of the market for different countries

          2016

          Market researcher

          Kokoba Limited UK

          Jun 2016 - Jul 2016
          • London, United Kingdom
          • Freelance
          • • Coordinating research project • Searching, collecting and analyzing information for survey • Writing and managing the distribution of surveys and questionnaires; • Centralize survey results

          2015

          Marketing Manager

          Carrefour Romania

          Jul 2005 - Oct 2015
          • Romania
          • Full Time
          • • Planning, monitoring and analyzing campaigns for all types of media channels • Digital marketing strategy: SEO, social media marketing, developing online campaigns, focusing on brand awareness and suggest improvements to campaign performance • Work with Head marketing team to prepare remarketing campaigns based on audience reports and Google analytics statistics • Developing Facebook page (0 to 12700 fans in 2 years), focus on page likes and customer engagement, landscaping and monitoring insights, publish regular content and photos • Developing partnerships with local charities to support disadvantaged children and organising fundraising events • Work with internal design team to oversee creation of the display banners, brochures, flyers, adverts, videos • Administrating marketing budget • Establishing and maintaining partnerships with other companies, having social and brand awareness impact (influencers, football clubs, school programs, charity communities, non-profit organizations)

          Education

          2008

          Communication and Public Relations Master Degree

          David Ogilvy Political and Social Sciences Bucharest

          Sep 2005 - Feb 2008
          • Bucharest, Romania