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• User experience and content optimization • Competitors web content analysis and online sales structure and improve products strategies • CRM, Email marketing campaigns (MailChimp), analytics reports and keyword tool (SEMRush) • Website functionality testing and updating changes to be implemented • Developing, implementing products features and create new opportunities of brand exposure and sales growth • Supporting online marketing team to implement PPC and email marketing campaigns, according to the annual marketing plan • Apps analysis and report, keeping up with online updates of the market for different countries
• Coordinating research project • Searching, collecting and analyzing information for survey • Writing and managing the distribution of surveys and questionnaires; • Centralize survey results
• Planning, monitoring and analyzing campaigns for all types of media channels • Digital marketing strategy: SEO, social media marketing, developing online campaigns, focusing on brand awareness and suggest improvements to campaign performance • Work with Head marketing team to prepare remarketing campaigns based on audience reports and Google analytics statistics • Developing Facebook page (0 to 12700 fans in 2 years), focus on page likes and customer engagement, landscaping and monitoring insights, publish regular content and photos • Developing partnerships with local charities to support disadvantaged children and organising fundraising events • Work with internal design team to oversee creation of the display banners, brochures, flyers, adverts, videos • Administrating marketing budget • Establishing and maintaining partnerships with other companies, having social and brand awareness impact (influencers, football clubs, school programs, charity communities, non-profit organizations)