Projects
- AKT - Born to PerformInspired by London's West End, AKT is an effective, life-changing natural deodorant that I had the pleasure of helping launch with design agency Two Times Elliott. Plastic free, aluminium free and bullshit free – AKT was born from a Kickstarter idea to become one of the coolest (and most natural) products on the market. Also it was just featured on ITV's This Morning, so it must be good. Go on, get your AKT together.
- HeistHeist isn't just about revolutionary tights anymore. It's about socks. And shape wear. And a big FU to the sexist underwear industry that creates campaigns with cameras focused on the male gaze. They had a new logo, colour palette and vibe, but no voice. Yet. In two days I gave Heist a new tone of voice, brand book, website copy, postcard and social assets. They loved the copy so much they splashed it on the shop bags and walls too. Now Heist looks and sounds like a brand ready to take ov
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Projects credited in
- Legal & GeneralWe're here for you According to the NHS “It’s common for pre-school children to develop specific fears or phobias... and common fears in early childhood include animals, heights, water, blood, and the dark”, and Legal and General wanted to acknowledge the strong desire for parents to protect their children from these things, whilst also providing a practical guide to help.Asking young children “How does your family make you feel safe?” or “What do your parents do that makes you feel happy?” the film will also thrive on the unexpected things that kids say and do. The spontaneous moments of cuteness, thinking, laughter and unpredictability keep the film light hearted and tender whilst also driving home the need to continue protection long after you might not be around. In partnership with the video we produced a guide written by a child psychologist that detailed top 10 common fears of children and what parents can do to alleviate the anxiety, as well as other supporting articles and social polls to drive engagement. With nearly 3m views on YouTube, and an average view time as a skippable pre-roll of 0:44 seconds it has been a great success.
Work history
Freelance CreativeRefinery29
London, United KingdomFreelance
Freelance CreativeJungle Creations
- London, United KingdomFreelance
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Skills
- Advertising
- Marketing PR
- TV
- Writing
- Art Direction
- Copywriting
- Blogs
- Creative
- Web Content
- Outdoor Campaigns
- Advertsing
- Content and Media Writing
- Copywriting
- Social Advertising
- Script Writer
- Concepts
- Ad Concept
- Creative Direction
- Radio Advertising
- Advertising Content
- Branding
- Brand Tone
Education
Awards
Winner Bronze - Financial ServicesDMA
Bronze DMA Award for our work 'Bump in the Night' for Legal & General.
https://www.youtube.com/watch?v=5Bac1VJKtXU