About me
Visionary thinker and doer bringing ideas into reality.
-Qualified architect with extensive experience in large scale construction projects ranging from urban design, retail led town center regeneration schemes to UNESCO heritage sites, conservation & planning. Worked on the largest construction projects in the UK and Middle East to include the new Google HQ in King's Cross, Westminster Palace Restoration & Renewal and Jeddah Economic City.
-Specialism in data driven design, smart systems, exploratory BIG DATA analytics and technological innovation.
-Multi-disciplinary freelancer in creative production & design.
-Lighting & set designer focused on immersive and interactive experience curation.
-Passionate multi-media artist exploring themes of personal transformation and mechanics of human consciousness.
Projects
- Neon Glow- November 2019A mechanics garage and Kombucha brewery by day, and dancing discothèque by night. Mick's Garage by Crate Brewery in Hackney was chosen to host LaDanse's third event for a an intimate gathering. The design concept worked with integrating the existing use of the space into the set design, and bringing in a nocturnal Disco Jungle Kick into it.
- Infinity Lens- October 2019La Danse Orientale was conceived for the love of oriental beats and sophisticated patterns. It was only LaDanse's second project, yet an ambitious project to develop, and build on site within 5 hours only. Infinity Lens is a lighting installation created to simulate and reflect dynamic light patterning. This was done through building a shape-shifting, large scale infinity mirror box, and engaging its reflective surfaces with light projections.
- BigData x Smart Systems x Energy CybernecticsSystemisation of Systems through Cybernetics Efficiency in the use of natural and economic resources has become crucially important in architectural practice. Architects are tasked to design ‘ efficiency’ as well as spatial environments,. How is efficiency procured and maintained is a problem of the Cybernetic order. From the detail scale, that of architectural building material to the urban scale, a great potential lies in the systemization of things. Under the subtheme of Energy, this project
- Galactic Space- June 2019LaDanse des Phéniciens was the very first event to put LaDanse on the map in the Arts & Entertainment industry in London. The brief was to curate an immersive spatial experience which reflects the diversity of the eclectic music and artists playing on stage. The design works on the orchestration of different lighting installations and stage light show
- Smart Systems, Digital Design & Pre-fabrication: towards a non-standard mode of productionInspired by the exploration of boatbuilding and aircraft technology, monocoque structures are looked into as a smart system for prefabricated flat packed buildable packages. Using the latest material design and fabrication technologies, such as CNC cutting, 3D printing, concrete foam, lightweight fiberglass panels. A variety of form finding and structural configurations are explored.
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Work history
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Creative/ Art DirectorSelf Employed
Beirut, LebanonFreelance
Worked on diversity of freelance projects, as art director and production designer to shoots in TV, film, adds, and branding.
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Founder/ Art DirectorLadanse
London, United KingdomPart Time
Participated in the inception of the brand and its creative strategy
Directed the aesthetics and wrote design guidelines of the brand
Assisted in the selection of artists, locations, curation of event themes and locations
Art directed and executed the production design of each event, including stage, installations, visual media & lighting.
Directed a team of graphic designers, videogrpaher and photographer for live event coverage and promotional content creation. Managed production planning, programme, budget, and controlled cost vs quality
Managed on-site works, building and dismantling methods, assisted in stage operations
Managed production design resourcing, including suppliers and fabricators, recruited workmanship
Implemented and managed health & safety guidelines with venue managers
Managed technology strategy for business development
Managed client communications with venue and duty managers
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Skills
- Data Analytics
- Systems Thinking
- Interdisciplinary Collaboration
- Multidisciplinary Design
- Big Data
- Leadership
- Graphic Art
- Fine Art
- Art Direction
- Event Execution
- Architect
- Project Management
- Contract Administration
Education
Postgraduate Diploma Professional Practice in ArchitectureLondon Metropolitan University
- London, United Kingdom
Contract Law & Practice Management
Contract bidding & Administration
Project execution, management and planning
Working with Legislative framework and regulations
Diploma in Architecture.London Metropolitan University
- London, United Kingdom
Diploma Project on BIG DATA and smart cities under the direction of smart city research practice CHORA
Research on Swarm Intelligence
Smart System Design
Data Analytics and Visualization
Advanced Computer Aided Design.
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