About me
I am an interior, graphic and product designer born and raised in Italy.
I’ve always had the passion for food. In the past five years I’ve been therefore involved in street food event planning and in designing food and drink stores in Italy.
After graduating from IED Torino in Interior Design, I started my freelance career in the creative field.
I am currently based between Turin and London.
Projects
Work history
Creative designerGousto
- London, United KingdomFull Time
Responsibilities:
− Deliver brand awareness and consistency on visual identity;
− Project manager for packaging during the restyling of the old line with a fresh new appeal;
− Project manager for the interior design of the new Gousto London HQ;
− Art direction during internal and external shooting for campaigns and tv ads;
− Development and production of creative video campaigns for social media platforms;
− Create campaigns to drive engagement amongst existing customers with new recipe ranges/thematics;
− Creation of several marketing email campaigns and animated web banners;
− Deliver graphic design assets (print and digital) to be used to amplify the partnership across different channels and platforms;
− Managing projects deadlines on Jira Software;
Achievements:
− Create a brand awareness and consistency on visual identity proposing new video production and motion graphics;
− Design and manage the project for the new London HQ including leading the team, dealing with the suppliers, managing the deadlines and
budgeting along 4 months. Now is the new office for almost 200 people.
− Deliver refined and professional looking assets for different platforms (web, email, social media, print);
− Support production of in-house creative and photography shoots following requirements from the marketing team, using my video production
skills to bring in-house also the production and retouching of digital videos;
− Collaborate with Marketing team to run best practice DR/CRM/social media workshops and ensure that those learnings are being applied.
− Be proactive in sharing events and training opportunities that in order for the rest of the team to attend;
− Be an active and engaged member of the Brand Marketing team - positively contributing to team meetings and working collaboratively with the
wider brand team to support and guide design decisions.
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Art Director & Creative DesignerBeckon London Communication Agency
- London, United KingdomFreelance
Responsibilities:
− Creative artworker POS;
− Project manager for client's creative video campaigns;
− Multi-discipline editing/creation skills
− Marketing strategies Above and Below the line
− Social Media Content Creator;
− Social Media Content Editor: development, design, production, presentation, evaluation and analysis;
− Contribute towards audience development initiatives by developing creative ideas for expanding our audience and digital reach;
Achievements:
− Create a brand awareness proposing new video production and motion graphics for the project "Be Premium" of the automotive group FCA - Fiat Chrysler Automobiles in particular for their brands Jeep and Alfa Romeo aimed to repositioning of the brands;
− Develop design briefs received for social media platform, for several food & beverage brands (Portena UK, Montadido UK, Slow Food, Martini, Lavazza, Ferrero);
− Part of Social Media Editor team for Noah Beauty, Luxottica Eyewear (London Account), Nixon US, Carioca, Atelier 75, Mirabelle London.
− Be an active and engaged member of the Creative team - positively contributing to team meetings and working collaboratively with the wider
brand team to support and guide design decisions.
+ Show more
Skills
- Advertising
- Events
- Marketing PR
- Visual Arts
- Print Design
- Interior Architecture
- Art Direction
- Design
- Events PR
- Project Management
- Print Campaigns
- Illustrator
- Indesign
- Photoshop
- Interior Design
- Brand Awareness
- Digital Design
- Product Design
- Web Design
- Industrial Design
Education
Graphic and Media DesignIED Italy
- Milan, Italy