Programme Director with an entrepreneurial background and a huge passion for the arts and young people. Experience of leading and working with teams on large scale, long-term projects and events, and of development and delivery of both strategic and operational plans. Passionate about finding innovative and forward-thinking solutions to user needs.
Responsible for running the business unit that delivers and champions Livity’s social purpose - working with clients to create socially relevant campaigns, addressing business and brand objectives, whilst delivering social outcomes for young people. Responsibilities include developing and delivering a 4-year strategy to increase Livity's youth audience by 30% year-on-year, through the development of a series of talent and transformation opportunities focused on developing upcoming talent, incubating new enterprises and building employability skills. Building and maintaining a UK wide network of young people, providing an engaging platform of opportunities for them to showcase their skills, access funding and an acting as a visible ear to the ground for them to access the latest events, jobs and cultural activities.
Managed the development of regional arts projects and events in 18 regions, matching young people with unused or underused space in their local area. Managed regional teams to develop their working practices and programmes, whilst co designing the strategy and approach for each region. Planned yearly content, event campaigns and tours, as well as signing off all health and safety and logistics. Helped to deliver an innovative approach to projects and as a result produced projects such as the UK’s first parking space exhibition and utilised the screens of the BT Tower to exhibit the work of young illustrators.
Worked with the Founder, Creative Director and Account Directors to develop concepts and pitch on innovative campaigns for adidas, Red Bull, House of St Barnabas, Alan Yau, and Vans. The role was fast paced, and involved researching new trends and campaigns as well as planning and delivering a high body of moving image and creative work.
Managed a team of 7 people to deliver weekly events for the worldwide brand. This involved producing marketing campaigns and creative strategies and managing schedules and budgets to promote and amplify ticket sales, leading to the club having its most profitable year to date.
Co-ran an events programme that broke new ground for VCCP at delivering against corporate ambitions of reaching youth audiences and using digital tools. Delivered events for the youth market in exciting event spaces around the country and connected global brands with a youth audience. Pitched, won and managed the launch of branded events with clients including Converse, Casio, Ibiza Rocks Group, Wrigley’s and Thorpe Park.
Africa lead of Lake of Stars festival and lead on partnerships, funding and finances, project management, creative and logistics and marketing and communications on the ground in Malawi. Organised logistics of the festival from conceptualisation to build, and sourced and project managed the creative concept through recruiting and maintaining relationships with key suppliers in Malawi. Developed a positive relationship with the Malawian Government through evidenced based presentations on the impact of the festival. Managed all staff and itineraries for over 200 Headline UK and Malawian artists on site at the festival.