Giselle Elsom

Giselle Elsom

Account DirectorLondon, United Kingdom
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Giselle Elsom

Giselle Elsom

Account DirectorLondon, United Kingdom
Projects
  • A few campaigns I worked on in my time at The Goat Agency
    A few campaigns I worked on in my time at The Goat Agency
Projects credited in
  • Premium Drinks – Cutty Sark Whiskey
    Premium Drinks – Cutty Sark WhiskeyThis heatwave calls for a cocktail or two. Fortunate for us, Truffle Social commissioned us to shoot and edit a series of Cutty Sark Whiskey cocktail-making videos to inspire old consumers and new to get creative with their selection of Scottish Whiskeys. Lit like an old western – shot high-res and in slow motion on two 4K cameras, we spliced together the cocktail-making-process and later in post production speed-ramped key moments of our chosen mixologists moves. Check out a selection of shor
Work history
    The Goat Agency logo
    The Goat Agency logo
    Campaign ManagerThe Goat Agency
    London, United KingdomFull Time
    During my time at The Goat Agency, I’ve worked on a varied array of clients including New Look, Malibu, Depop and Bumble amongst others. As a Campaign Manager, I’m responsible for managing a team, and all elements of our campaigns, from initial proposal through to completion. Responsibilities Include: • Influencer management – Sourcing, briefing and day-to-day management of social influencers across an array of sectors including music, fashion, lifestyle and gaming • Creative proposal development-Developing ideas and creating proposals for existing clients. These include proposed influencers, budget breakdown and deliverables (KPIs) as well as analytics on each individual chosen. • New Business Pitches- Attending initial briefings before building final proposals to pitch to prospective clients. • Team Management – Managing a team of four of different levels of experience, ensuring KPI’s are met on all campaigns • Social Growth – Helping brands to increase their following across all social platforms using influencers and marketing techniques.
    F
    F
    Account Executive/Digital Account ExecutiveFrank PR
     - London, United KingdomFull Time
    During my time at Frank PR, I’ve worked on a varied array of clients including Skoda, Right Guard, The Big Feastival, Urban Food Fest, Vype, Ingenie, Betsafe and Rugby Sevens amongst others. As a Digital Executive, I’m responsible for the creation of my client’s monthly content calendars, daily posts across all social channels and community management around the clock. In addition to this I produce a weekly digital newsletter, which is distributed throughout the country to all Frank agencies and Frank clients. Responsibilities have included: • Influencer management – sourcing, briefing and day-to-day management of social influencers across an array of sectors including music, fashion, lifestyle, sport and gaming. • Publicity manager-Responsibility for securing coverage for my clients across all accounts as well creating key media lists and pitching plans. As well as this, I take a central role in the development of campaign ideas and execution as well as ensuring I am constantly on top of cultural trends, news agendas and changes within the media. • Media relations manager-Building strong relationships across all media sectors, relevant to both current and future clients. • Key point of client contact–day-to-day contact to all clients, chairing daily status calls and liaising on all updates throughout the day. • Admin-client reporting, updating of budget trackers, coverage reports, media lists, quarterly reviews/annual reviews and development of press releases and mailers.
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Skills
  • Social Media Advertising
  • Influencer Management
  • Marketing
  • SEO Campaigns
  • SEO Strategy
  • Paid Social