Creative services manager with expertise in strategic brand and campaign development, design and delivery. Having worked at some of London’s most respected strategic, graphic design and creative agencies I have carved a career that specialises in the luxury fashion and lifestyle. I have a deep understanding and knowledge base that spans branding, design, strategy, content production and delivery including print; digital; film; photography; editorial and events. Vogue, DKNY, Michael Kors, Stuart Weitzman, Carolina Herrera, Kosé, Intimissimi, COS, Hunter Boot, VFC Group, Harvey Nichols, Nike, Puma, Lacoste, The North Face, Vans, Tom Dixon, Design Miami, Pernod Ricard, Aman Resorts, Derwent London, AXA Real Estate
MARIOTESTINO+ is a creative agency, based in London and New York City, under the direction of world-renowned photographer and brand-maker Mario Testino. My role within the agency was to develop new streamlined ways of working across all projects that span art department, production, publications & exhibitions, marketing, post production as well as online digital content platform Mira Mira. Furthermore, I was tasked with the hands-on project management of large scale key account projects from advertising campaign work to fashion editorial features and magazine takeovers.
The Beautiful Meme are a boutique creative agency specialising branding and campaign development. During my time at this creative studio I revised how they approach project management and account management across the board and ran their key account projects to include brand creation for the iconic new addition to London’s skyline – Twentytwo Bishopsgate. I supported the small team in strategizing their own business offering and helped to define their core competencies in a busy marketplace.
The Future Laboratory helps its clients to harness market trends, understand and adapt to emerging consumer needs, position their business for success and keep them ahead of competitors. My role required a hybrid approach spanning client services, project management and production management to ultimately drive forward successful strategic research and activation projects for VF Corporation, The North Face, UBS, Turner Broadcasting and Pernod Ricard.
Founded with an ambition to create beautiful and intelligent design, Commission’s work is realised across print, packaging, editorial, advertising, and digital media. Commission creates graphic design, art direction, and brand strategy for the industries of fashion, art, culture, and commerce. Having won the DKNY global re-brand pitch as a small studio Commission quickly needed to adapt to be able to manage the impact that it would have on the studio. I was brought in to manage the DKNY project from costing through to delivery and to provide the business with strategy and support through a rapid rate of growth in a very short space of time.
Construct approached me with a fledgling project management team who required senior guidance and support to help drive the team forwards to deliver seamless, successful projects. Leading the project management team, I was responsible for managing studio workflow inclusive of new business support, client services, content creation and production as well as managing my own client projects for COS, Harvey Nichols, Carolina Herrera and Hill & Friends.
During my time at Made Thought I looked after the following clients on an Account Management and Project Management basis - Design Miami, Hunter Boot, Tom Dixon, Naim Audio, Baselworld, Derwent London, and Barclays. From costing through to execution my projects required the account management, project management and production of branded content creation to include print, photography, digital, environmental and promotional.
My role at Protein was to bring in new business as well as maintain and build on existing client relationships. My client patch included: NIKE; Puma; Lacoste; TOMS and Head Sportswear as well as the following Media Agencies: Zenith Optimedia; Mindshare; Media Planning Group; Havas Media and PHD UK. During my time at Protein my projects included the planning and successful execution of branded content creation (film, digital, print, photography), consumer insight research and delivery, artist collaborations and partnerships, digital media planning and roll out, and digital app development.
My role within this boutique agency was to maintain and develop existing relationships within the UK for wholesale accounts for each brand within the company portfolio: MINKPINK; Evil Twin; Staple; Quirky Circus; Fairground; House of Wilde and Australia Luxe Collective. During my time within this agency I significantly increased the client base through strong relationships built in previous roles within Fashion Wholesale.
I was brought on to manage the Ladies UK client base due to my extensive relationships within key denim specific UK accounts. During my time with Freesoul I more than doubled their client base and enjoyed working on such a fast paced forward thinking denim brand.
An exciting and fast paced position managing the entire UK client base for quirky denim brand Killah to include Key Account management as well as maintaining and growing the entire independent portfolio. In addition, I was required to manage the independent Scotland and Northern UK accounts for cult denim brand Miss Sixty.