About me
I am currently an integral member of the ASOS global brand marketing team. I have in-depth experience of executing and supporting on medium-large scale global campaigns and initiatives to help grow demand. I am creative, brave and work well cross functionally with multiple teams across the business for cohesive and clear campaigns. As well as being driven, I am extremely customer focused and knowledgeable of the marketing landscape in fashion, entertainment, music and culture. Through maintaining strong relationships, I became my department’s representative in the company’s forum.
Projects credited in
- ASOS DESIGN x LaQuan SmithThe ASOS DESIGN x LaQuan Smith collection features both menswear and womenswear pieces, including ASOS Curve, ASOS Plus styles and accessories. Smith has designed items for Beyoncé, most recently during her joint On The Run II tour with Jay Z, as well as Cardi B, Rihanna, Jennifer Lopez and Justine Skye, but this is the first time his clothing will be produced en masse
- ASOS Fashion Discovery Competition - Meet The 2018 WinnersASOS, as part of the company’s commitment to supporting emerging talent, launched ASOS Fashion Discovery Competition for the second year. Open to up and coming fashion companies registered in the UK, the competition aims to find the very best emerging talent. This year’s Fashion Discovery winning brands each scoop £50,000 of investment, one-to-one mentoring from industry experts, and will be stocked on ASOS for at least two seasons. Plus the People’s Pick winner, as voted for by the public, wil37
Work history
Senior Global Brand Marketing ExecutiveASOS
Mornington Cres, Kings Cross, London NW1, UKFull Time
- Twice promoted to Senior Executive and now work closely and support the senior marketing manager and senior propositions manager on processes and campaigns.
- Develop, drive and report on medium unisex elevated retail campaigns. As well as working holistically across all functions to drive towards the set KPI’s in order to grow demand for ASOS.
- Support, plan and help execute large global campaigns through gathering insights, understanding international considerations and collaborating with strategy.
- Assist and represent WW and maintain a strong relationship with retail.
- Drive day to day running of the business such as leading promo campaigns, working with the everyday engagement and customer relationship teams, managing PO’s and budgets. As well as regularly sharing competitor activity.
- Shape, execute and report on ASOS support talent initiatives such as Fashion Discovery in order to build brand love and retention.
- I am the voice for my department as part of ASOS forum. My input has helped implement change and shape processes to further improve the future of ASOS.
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Marketing & PR assistantBanana Republic
- Mayfair, London W1J 9DZ, UKFreelance
- Assisting the Marketing and PR team with the organisation of projects and campaigns in planning calendars. As well as producing and overseeing creative briefs.
- Building local marketing relationships, creating partnerships with existing companies.
- Monitoring social insights, building competitor/marketing reports and creating social media content copy.
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Skills
- Marketing
- Marketing Strategy
- Media Planning
- Cross-functional
- Brief Writing
- Creative Approach
- Confident Communicator
- Social Media Marketing
- Budget Management
- Problem Solving
Education
Foundation CertificateThe IPA (The Institute of Practitioners in Advertising)
London, United Kingdom
Bootcamp Strategic PlanningThe IPA (The Institute of Practitioners in Advertising)
- London, United Kingdom
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