Grant Bailey

Grant Bailey

CopywriterLondon, United Kingdom
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Pip Jamieson
Sam Pyatt
Cecil Agyemang
Grant Bailey

Grant Bailey

CopywriterLondon, United Kingdom
About me
London-based copywriter and creative with a background in journalism and account management. Five years agency experience based in consumer PR. A core member of the Live Group content and marketing teams, providing copy support across the organisation, including proposals, scripts, pitch documents, external articles, email marketing, and social. Creative ideation in innovative approaches to the events industry, particularly virtual and hybrid events. Working closely with the marketing team to develop tone of voice across marketing materials. Involved in higher-level decision making regarding development of new products and tenders for business.
Projects
  • Mental Health Foundation: I'm Fine Print and Online Campaign
    Mental Health Foundation: I'm Fine Print and Online CampaignFor this campaign we were tasked with increasing awareness around the Mental Health Foundation, which helps to tackle issues surrounding mental health in the UK. To do this we created an approach that would secure the foundation national coverage in major print and online publications. After liaising with the client and settling on some key goals for the campaign, we took the brief to brainstorm. Once the session was complete the client chose our 'I'm Fine' idea to develop, which would take the
Projects credited in
  • Sneaker Intelligence Unit
    Sneaker Intelligence UnitTo help Lyst research and create more cool sneaker content, we launched the Sneaker Intelligence Unit to find the world’s most passionate sneakerheads via an interactive job application.
Work history
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    L
    CopywriterLive Group
    London, United KingdomFull Time
    A core member of the Live Group content and marketing teams, providing copy support across the organisation, including proposals, scripts, pitch documents, external articles, email marketing, and social. Creative ideation in innovative approaches to the events industry, particularly virtual and hybrid events. Working closely with the marketing team to develop tone of voice across marketing materials. Involved in higher-level decision making regarding development of new products and tenders for business.
    7
    7
    Creative Account Manager72Point
     - London, United KingdomFull Time
    Managing PR news stories for 72Point’s clients to appear in national newspapers and publications. Writing page-ready copy and content, assembling additional materials (video, animation, photo sets etc.), campaign ideation, incorporating brand messages, liaising with clients, and newswire distribution. Key brands in roster include National Express, Virgin Media and Lyst. Key agencies include Freuds, FleishmanHillard Fishburn and Exposure.
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Skills
  • Editing
  • Account Management
  • Creative
  • Marketing
  • Project Management
  • Web Content
  • Photoshop
  • Content and Media Writing
  • Copywriting
  • Script Writer
Education
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    B
    BA(Hons) Creative Writing with English LiteratureBath Spa University
     - Bath, United Kingdom
    Classification: 2:1 Key Modules Digital Publishing: Various digital projects researched and developed e.g. Book Trek; social media campaigns developed. Feature Journalism: Created a portfolio of articles, reviews and published pieces. Freelanced for a growing music reviews website (www.deadpress.co.uk). Researching and Writing a Novel: Researched, planned, and wrote a portion of my first novel. Learnt extensive editing and redrafting techniques.