Key Responsibilities - Liaising with clients to discuss story ideas to promote their brand or product - Brainstorming creative, newsworthy angles to get the brand into national newspapers and online outlets - Writing paper-ready copy , incorporating key brand messaging into an entertaining, newsworthy story - Distributing the copy to national newspapers via the South West News Service newswire and online newswire - Reporting back to client with coverage document and project summary - Currently managing the SWNS online newswire
Providing sell-in for the stories generated by the creative team at 72Point. Contacting websites, blogs and journalists to ensure maximum online coverage. Creating and editing news copy. Social outreach manager.
Planning and managing qualitative research projects run on the OpinionHub platform. Creating engaging content, managing OnePoll's social media channels and assisting in maintaining panel health.