London-based copywriter and creative with a background in journalism and account management. Five years agency experience based in consumer PR.
If I could distil my copywriting journey down into two words, it would be 'pressure' and 'process'.
I started my career in the mantle of news PR, coming up with ideas to grab the attention of news editors and newspaper readers alike. It's a deadline-driven environment where only the best creative makes it to print.
In the years since, I've become a dedicated Marketing and Commercial Copywriter, working on everything from blogs, ghostwriting and social, to whitepapers and bid response.
The result? A pressure-forged Copywriter with an understanding of the process, from creative ideation to final sign-off.
In March 2022 I made the decision to go freelance, bringing the skills and knowledge I have accumulated over the years to a wider range of clients.
I'm always excited to hear about new projects. Let's elevate your copy and create something world-beating together.
Projects
- The AXA SME Wellbeing ReportCustomer research is vital for getting to the heart of your market, but without the expertise to convert data into insights, the utility of your study can be lost. Design studio Oath got in touch recently for my assistance in turning their raw results into a punchy report for insurance company, AXA. My objective for this project was to bring out the key findings from two data sets, comparing and contrasting the surveyed groups to create an easily-digestible "state-of-the-nation" report for cons
- Mental Health Foundation: 'I'm Fine' Print and Online CampaignFor this campaign we were tasked with increasing awareness around the Mental Health Foundation, which helps to tackle issues surrounding mental health in the UK. To do this we created an approach that would secure the foundation national coverage in major print and online publications. After liaising with the client and settling on some key goals for the campaign, we took the brief to brainstorm. Once the session was complete the client chose our 'I'm Fine' idea to develop, which would take the
Projects credited in
- Sneaker Intelligence UnitTo help Lyst research and create more cool sneaker content, we launched the Sneaker Intelligence Unit to find the world’s most passionate sneakerheads via an interactive job application.5
Work history
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CopywriterLive Group
London, United KingdomFull Time
A core member of the Live Group content and marketing teams, providing copy support across the organisation, including proposals, scripts, pitch documents, external articles, email marketing, and social. Creative ideation in innovative approaches to the events industry, particularly virtual and hybrid events. Working closely with the marketing team to develop tone of voice across marketing materials. Involved in higher-level decision making regarding development of new products and tenders for business.
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Creative Account Manager72Point
- London, United KingdomFull Time
Managing PR news stories for 72Point’s clients to appear in national newspapers and publications. Writing page-ready copy and content, assembling additional materials (video, animation, photo sets etc.), campaign ideation, incorporating brand messages, liaising with clients, and newswire distribution. Key brands in roster include National Express, Virgin Media and Lyst. Key agencies include Freuds, FleishmanHillard Fishburn and Exposure.
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Skills
- Editing
- Account Management
- Creative
- Marketing
- Project Management
- Web Content
- Photoshop
- Content and Media Writing
- Copywriting
- Script Writer
Education
B
B
BA(Hons) Creative Writing with English LiteratureBath Spa University
- Bath, United Kingdom
Classification: 2:1
Key Modules
Digital Publishing: Various digital projects researched and developed e.g. Book Trek; social media campaigns developed.
Feature Journalism: Created a portfolio of articles, reviews and published pieces. Freelanced for a growing music reviews website (www.deadpress.co.uk).
Researching and Writing a Novel: Researched, planned, and wrote a portion of my first novel. Learnt extensive editing and redrafting techniques.