I enjoy applying sustainability principles to my creative process, bringing together concepts, objects and ideas that may be taken for granted, invisible or overlooked by everyone. I give them a new life through new combinations – unearthing a new perspective that was there all along. To do this I combine two skills: graphic design and fine art. Graphic design allows me to use visual language to communicate complex ideas and stories, but deliver them as a simple clear message, where nothing is left to be taken away. My fine art gives me the ability to use abstraction and imagination to make people think, and inspire them. Creating a unique connection, one that is so good they want to show their friends. I want to use those skills to help brands and companies stand for something meaningful and purposeful. It’s never simple, but it motivates me to always push forward. It’s a messy and iterative process, but when you care and get good, it takes you to a place you never been before.
Projects credited in
- London Design Festival // The People's PlasticAn average Londoner gets through 175 bottles of water each year. Plastic bottles are cheap, convenient, and easily accessible. When we are on the go, often thirst takes hold of us, we may not stop to consider the environment. This falls into a poor second place to the need to quench that growing thirst. We then find our way into the closest cafe or store, reach for a bottle, then dispose of it, forgetting that there is more to its lifecycle. We live in a world where smokers are glared at on the
Creative Designer and PhotographerSelf Employed
London, United KingdomFreelance
Key Clients: London School of Economics (LSE), London, UK; London Warehouse Events (LWE), London, UK; ZUZANNA MASSAGE, London, UK; Working as a head designer on client briefs. Helping them communicate their work and deliver a clear message through beautiful branding and typesetting. Deliverables: branding, editorial layouts, print work.
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- Adobe Indesign/illustrator/photoshop
- Graphic Deaign
- Web Design
- Print Design
- Branding Design