I enjoy applying sustainability principles to my creative process, bringing together concepts, objects and ideas that may be taken for granted, invisible or overlooked by everyone. I give them a new life through new combinations – unearthing a new perspective that was there all along. To do this I combine two skills: graphic design and fine art. Graphic design allows me to use visual language to communicate complex ideas and stories, but deliver them as a simple clear message, where nothing is left to be taken away. My fine art gives me the ability to use abstraction and imagination to make people think, and inspire them. Creating a unique connection, one that is so good they want to show their friends. I want to use those skills to help brands and companies stand for something meaningful and purposeful. It’s never simple, but it motivates me to always push forward. It’s a messy and iterative process, but when you care and get good, it takes you to a place you never been before.Locked Pro Plan feature
Key Clients: London School of Economics (LSE), London, UK; London Warehouse Events (LWE), London, UK; ZUZANNA MASSAGE, London, UK; Working as a head designer on client briefs. Helping them communicate their work and deliver a clear message through beautiful branding and typesetting. Deliverables: branding, editorial layouts, print work.
Selected amongst thousands of applications as the only graphic designer for the #OneLess Design Fellowship. My role uses systematic thinking to the design process in order to help solve the challenge of plastic bottle pollution in London, and present the work during London Design Festival 2018.
Illustrations for healthcare articles and information published online. I ensured that difficult and stressful topics were made more approachable and engaging to read. I worked with product designers creating new components for the application (Patient Access). I also designed website and landing pages for services offered on the app.