- Pantene - Strong is BeautifulPantene’s Strong is Beautiful campaign, reflects the beauty in having strong hair amongst women. We have used singer Ellie Goulding as our UK celebrity ambassador. I assisted with the delivery of print and TV, as well as taking a lead role on all social and digital design across the UK & Europe.
- Scrummmptious CakesScrummmptious Cakes, are a healthy cake snack made with half the sugar of normal cakes. With a tiny budget, a small team and very tight deadlines, we turned around one of the quickest campaigns to date. My creative partner and I created radio, social and trolley media, to drive awareness of the new cake brand. I took lead on art direction and design. The aim was to convey the fun and rebellious nature of the cakes through a graphic treatment and cheeky copywriting, because they are ‘not so sweet’.
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London, United KingdomFull Time
I am a passionate integrated designer, currently working at Grey London. I have worked on multi-channel campaigns and on a range of leading global clients, such as: Pantene, Braun, Bose, Herbal Essences, Hugo Boss, Sony, Clairol and Emirates. I’ve also worked on renowned world events including, Wimbledon Tennis. I play a key role on new campaigns. This includes taking a lead on art direction and design for print and social, as well as assisting with TV concepts. I am also regularly client facing. Presenting in front of clients has allowed me to become more confident and clearer in communicating my ideas. I have been involved in large-scale shoots in the UK and abroad, casting models, selecting directors and photographers. I have captured all social content, in-store and print material for the likes of Pantene, Clairol and Scrummmptious Cakes. I’m also proficient in post-production retouching briefs for final delivery. I lead on all social and digital design and help to deliver best-in-class creative for P&G, enabling me to win the P&G rising star award. I am a member of the Facebook Creative Hub, working closely with key social networks and attending creative learning sessions, from the likes of Facebook, Instagram and Google, to ensure I keep up to date on the latest insights and trends on social media.
- London, United KingdomFreelance
Fitflop are a well establish global footwear brand. Working within the design team, I created digital content for the website and social media platforms. I assisted in designing a seasonal window concept for a popular department store in Taiwan. I also worked on print, designing promotional material for look-books used to publicise the up coming seasonal products.
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- Graphic Design
- Art Direction
- Digital/ Print
- Social Media Advertising
- Music Artwork
- Adobe Create Suite
- Logo Design
D&AD New Blood Award - XL RecordingsKingston UniversityI was awarded a nomination for the XL Recordings brief in 2014, creating a poster and short film that illustrates a past event in XL history.