About me

I am a passionate integrated designer, currently working at Grey London. I've worked on a variety of blue chip brands and delivered a range of media such as TV, print, social, digital, OOH and experiential.

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Projects

• 19

  Pantene - Strong is BeautifulPantene’s Strong is Beautiful campaign, reflects the beauty in having strong hair amongst women. We have used singer Ellie Goulding as our UK celebrity ambassador. I assisted with the delivery of print and TV, as well as taking a lead role on all social and digital design across the UK & Europe.
• Scrummmptious CakesScrummmptious Cakes, are a healthy cake snack made with half the sugar of normal cakes. With a tiny budget, a small team and very tight deadlines, we turned around one of the quickest campaigns to date. My creative partner and I created radio, social and trolley media, to drive awareness of the new cake brand. I took lead on art direction and design. The aim was to convey the fun and rebellious nature of the cakes through a graphic treatment and cheeky copywriting, because they are ‘not so sweet’.
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  Nice ‘n Easy - Colour as real as you are‘Colour as real as you are’, a past campaign from Nice ‘n Easy, which celebrates 50 years of hair colour. I designed the new anniversary logo as well as print, OOH and social. The logo was used across all platforms including TV and an online video.

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Work history

DesignerGrey London
Aug 2015London, United KingdomFull Time
I am a passionate integrated designer, currently working at Grey London. I have worked on multi-channel campaigns and on a range of leading global clients, such as: Pantene, Braun, Bose, Herbal Essences, Hugo Boss, Sony, Clairol and Emirates. I’ve also worked on renowned world events including, Wimbledon Tennis. I play a key role on new campaigns. This includes taking a lead on art direction and design for print and social, as well as assisting with TV concepts. I am also regularly client facing. Presenting in front of clients has allowed me to become more confident and clearer in communicating my ideas. I have been involved in large-scale shoots in the UK and abroad, casting models, selecting directors and photographers. I have captured all social content, in-store and print material for the likes of Pantene, Clairol and Scrummmptious Cakes. I’m also proficient in post-production retouching briefs for final delivery. I lead on all social and digital design and help to deliver best-in-class creative for P&G, enabling me to win the P&G rising star award. I am a member of the Facebook Creative Hub, working closely with key social networks and attending creative learning sessions, from the likes of Facebook, Instagram and Google, to ensure I keep up to date on the latest insights and trends on social media.
DesignerFitFlop
Jul 2015 - Jul 2015London, United KingdomFreelance
Fitflop are a well establish global footwear brand. Working within the design team, I created digital content for the website and social media platforms. I assisted in designing a seasonal window concept for a popular department store in Taiwan. I also worked on print, designing promotional material for look-books used to publicise the up coming seasonal products.

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Skills

• Graphic Design
• Creative
• Art Direction
• Digital/ Print
• Social Media Advertising
• Music Artwork
• Branding
• Adobe Create Suite
• Advertising
• Logo Design

Education

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BA (hons) Graphic DesignKingston University
Sep 2011 - Sep 2014London, United Kingdom
Art and Design FoundationArts University Bournemouth
Jun 2009 - Jun 2010Bournemouth, United Kingdom

Awards

P&G Rising StarGrey London
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D&AD New Blood Award - XL RecordingsKingston University
I was awarded a nomination for the XL Recordings brief in 2014, creating a poster and short film that illustrates a past event in XL history.