I have over 9 years of gallery and agency and in-house PR and Communications experience in the UK and MENASA arts and culture landscape, working with commercial galleries, non for profits, museums and arts organisations. I have led on press and social media strategy, as well as press and influencer relations, branding, digital marketing, programming, events, media and VIP partnerships, and as an ambassador for audience development and cultural place-making to unveil an arts district expansion project.
Responsibilities: • To oversee and manage all gallery communications and PR, including social media, website, marketing activities and media relations • Working closely with Directors on global media strategy for all three SLG spaces in London, New York and Hong Kong • To run successful press campaigns for all three spaces • To manage workload of website manager, gallery assistants and interns where needed • Manage and cultivate press for overseas artist activity and major projects, and liaise with external PR agencies where needed Key Achievements: • Established new relationships with social media influencers • Established new relationships with journalists. • Secured key press for art fairs and focus exhibitions in the FT, SCMP, Art Review, Art Monthly, The Guardian, Evening Standard, Vogue, Elephant amongst others. • re- spruced the SLG brand by hiring a designer to produce new offer lists, artist portfolios and invitations • re-designed the newsletter
Responsibilities: • To run successful international, local press campaigns and advocacy work for artists • To organise and manage press trips • To work on proposals for acquiring new clients with Directors Key Achievements: • Secured press trip for Experimenter with strong coverage achieved in three weeks without prior knowledge of Indian media landscape • Secured interviews for key client spokespeople in lengthy previews for The New York Times, New York Observer and Art Asia Pacific • Re-signed a client • Recommended to a potential new client by Nada Raza (Tate) after working on a particular press campaign • Bringing Middle East and US press connections to the London office • Managed guest list of 200 blockbuster show at 180 The Strand during Frieze London 2017
Managed all communications for Dubai’s leading arts and culture organisation as Head of Communications. My role was to promote and build the image of Alserkal Avenue, its Founder, the Director, A4 community space and Alserkal Programming Responsibilities: • Ensured brand consistency across all communications • Built, planned & executed all digital communications • Identified and maintained effective relationships with key cultural, educational, tourist and governmental organisations, both local and international • Managed workflow of Communications Executive and interns. • Managed press itineraries and trips to Alserkal Avenue • Local and International PR liaison for press and PR agencies • Planned and managed photography and videography services for events/projects • Forecast and managed annual departmental budgets. • Identified/managed VIP and press guest lists for the Avenue’s special events locally and internationally • Participated in and represented the Avenue at regular international arts events: The 56th Venice Biennale, Frieze London, Dhaka Art Summit, Art International Istanbul, Shubbak Festival and Homeworks 7 in Beirut. • Facilitated and strengthened ties with VIPs and Diplomats within UAE Key Achievements: • Implemented a new social media strategy for the Alserkal Avenue platform which increased followers and likes by 120% • Facilitated 500+ local and international articles in major publications for Alserkal Avenue: BBC Radio, The Telegraph and The New York Times • Local, regional, international press tours increased by av. 3 per month
• Implemented marketing and PR strategy for the launch of A4 Space in the Avenue. One year after launching, followers increased by 9,000 • Managed A4 Space and Alserkal Avenue social media accounts • Local and International PR liaison for press and PR agencies • Hired and liaised with web company to set up new website • Handled local and international photography/videography for events