About me
I have over 9 years of gallery and agency and in-house PR and Communications experience in the UK and MENASA arts and culture landscape, working with commercial galleries, non for profits, museums and arts organisations. I have led on press and social media strategy, as well as press and influencer relations, branding, digital marketing, programming, events, media and VIP partnerships, and as an ambassador for audience development and cultural place-making to unveil an arts district expansion project.
Projects
- Safina Radio ProjectSafina Radio Project is an itinerant online broadcasting platform, each edition acting as a roving stage for conversation and performance, working alongside contemporary art events. The project adopts radio as a format for exploring subjects and concepts that relate to the aesthetic, social, cultural and political. The project binds different realities and experiences prompted by the site, context and its curatorial pretexts. The first edition took place on the waterways of Venice at the 56th Venice Biennale. The second at the Dhaka Art Summit 2016 in Bangladesh.
Projects credited in
- Lisson Gallery celebrates 50th anniversary (2017)Celebrations included the blockbuster 'EVERYTHING AT ONCE' exhibition at The Store (180 The Strand) in partnership with the Vinyl Factory, along with Irma Boon designed publication 'ARTIST | WORK | LISSON'. ‘All hail the Lisson’s enduring ability to challenge, explore and to provoke and to keep supporting the very best artists of all ages from across the globe’ - The Telegraph ‘While EVERYTHING AT ONCE is full of familiar names, it still has the capacity to surprise’ - Frieze ‘The exhibition
Work history
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Culture Communications ConsultantSelf Employed
London, United KingdomFreelance
I provide a tailor-made integrated communications service including: media strategy and press relations, media training, digital marketing, influencer, and social media strategy, and implementation. Clients include fashion & arts/culture agencies: DH-PR, Scott & Co, and others: LAMB Arts, UP Projects, Saatchi Yates, Mimosa House, art collector, Frédéric de Goldschmidt, Petworth Places, Waddington Custot, TBA-21 Academy in Venice, and Art Dubai (Middle east art fair)
Key Achievements:
• Executed successful media campaign for collector Frédéric de Goldschmidt, securing 5 key media meetings at Frieze London 2021, and interviews in the FT, FT:HTSI, and Belgian targets de Tijd: Sabato and La Libre
• Managed a press trip and lunch for Julian Opie’s exhibition opening at Newlands House Gallery in Petworth with 8 key target media and influencers, resulting in Petworth Places highlighted in Claire Wrathall’s ‘2021 Travel Discovery of the year’
• Secured 4 interviews and a preview for Tesfaye Urgessa’s solo show at Saatchi Yates in Vogue Italia, Widewalls, Trebuchet, Studio International and German newspaper FAZ, including a feature on @artdrunk instagram, including BBC, I-D and Evening Standard. secured key coverage in Frieze and Artforum for Mimsoa House’ exhibition Syncopes
• Managed crisis communications for Sonia Boyce collaboration with UP Projects and Crossrail - a multi-stakeholder complex collaboration
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Communications ManagerSimon Lee Gallery
- London, United KingdomFull Time
Responsibilities:
• To oversee and manage all gallery communications and PR, including social media, website, marketing activities and media relations
• Working closely with Directors on global media strategy for all three SLG spaces in London, New York and Hong Kong
• To run successful press campaigns for all three spaces
• To manage workload of website manager, gallery assistants and interns where needed
• Manage and cultivate press for overseas artist activity and major projects, and liaise with external PR agencies where needed
Key Achievements:
• Established new relationships with social media influencers
• Established new relationships with journalists.
• Secured key press for art fairs and focus exhibitions in the FT, SCMP, Art Review, Art Monthly, The Guardian, Evening Standard, Vogue, Elephant amongst others.
• re- spruced the SLG brand by hiring a designer to produce new offer lists, artist portfolios and invitations
• re-designed the newsletter
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Skills
- Digital Media
- Marketing PR
- Fine Art
- Social Media Marketing
- Communications
- Photoshop
- Media Relations
- PR
- Artist Management
- Branding
- Website Development
- Website Content
- Influencer Marketing
- VIP Care
- Database Development
- Database Management
- Digital Communication
Education
BA hons Fine ArtCentral Saint Martins (UAL)
- London, United Kingdom