About me
Experienced apparel designer and creative director with a demonstrated history of working in the design industry. International background, spanning professional roles based in both London and the US. Deep knowledge and understanding of sustainability and innovation. Passionate about developing design vision and designing innovative and consumer relevant products. Positive mentor who leads with emotional intelligence.
Work history
Creative DirectorHeist Studios
London, United KingdomFreelance
Leading concept, creative vision & strategy, identifying trends & opportunities in the marketplace to create consumer relevant design solutions. Innovating through fabrication, technologies & fit to build best in class product. Thorough knowledge of best global materials, product development and manufacturing practices needed. Working hand in hand with other departments to creatively drive each season from conception to campaign completion. Collaborating cross-functionally and ensuring the apparel product vision is reflected and executed in the marketing and distribution strategies. Recruiting the highest caliber of expertise and developing the right skill set within the team.
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Creative DirectorSwame Ltd
London, United KingdomFreelance
Swame Design - London UK
Supporting both start up and established brands with concept, trend, research, design and creative strategy. Strong understanding of softgoods product design, manufacturing and supply chains. Planning creative strategy from concept to delivery, including campaign shoots. Identifying innovation in fabrications, technologies, details & fits. Tech pack creation & working closely with the cross functional teams.
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Skills
- Fashion
- Apparel Design
- Apparel Production
- Mens Apparel
- Womens Apparel
- Womenswear
- Menswear
- Trend Forecasting
- Concept Design
- Technical Specification
Education
BA (Hons) Fashion DesignUniversity of Westminster
- London, United Kingdom