I am an accomplished, positive and enthusiastic communications professional with extensive experience in 360 integrated campaign management for leading lifestyle, luxury and retail brands. I have a wealth of experience working across TVC, OOH, print, editorial, social, influencer marketing, experiential activations and live events. I am passionate about creating purpose-driven campaigns which challenge perceptions, help clients to grow their businesses and lead to long-lasting, positive brand impressions. Client portfolio includes: LVMH, Gucci, BMW, Unibail Rodamco Westfield, Mercedes-Benz, Liberty London, Sportsgirl, Sussan, Habitat and Clarks.
Account Director in Quintessentially's in-house agency team, devising innovative strategies, creative solutions and tailored partnerships to drive acquisition, increase awareness and build loyalty for some of the world’s most well-known brands (LVMH Group, BMW and Gucci, to name a few).
Creative communications agency and brand consultancy, founded by Mary Portas, with over 20 years of experience in creating transformative campaigns for fashion, retail and lifestyle brands in the UK and across the world - from offices in both London and Melbourne. • Management of Westfield London’s Phase 2 expansion campaign featuring James Corden, Nigella Lawson, Adwoa Aboah and Miss Piggy through concept phase, pre-production and roll out (from March-October 2018) helping contribute to the £5.2m in sales and 2.2m footfall (from March-April 2018) from the Phase 2 expansion. • Management of Sportsgirl’s ‘Be That Girl’ campaign – a platform which celebrates the amazing stories of unique girls in the hope that it inspires every Australian girl to be whoever they want to be. The campaign generated significant PR coverage for the Sportsgirl brand and was featured in Trendspotter, Grazia and Cosmopolitan.
• Management of creation of five editorial magazines for Liberty London over 2 years (for Beauty, Jewellery, Christmas and Fragrance). • Management of Westfield’s 2018 Food Campaign featuring celebrity health and wellness figure, Joe Wicks and the Muppets, promoted through traditional media and through an in-centre pop-up cafe with Joe Wicks (his first ever live activation). • 3-month transferral to the Portas Agency Australian offices to establish the new branch of Portas and induct a key senior member.
Management of Westfield’s SS17 Star Wars collaboration, resulting in a 40% increase in Westfield ad awareness across London. Management of Sportsgirls' ‘Jackets’ campaign through strategic partnership with key Australian youth and fashion influencer, Elfie Scott, resulting in a total PR reach of 9,600,960 an increase in sales (from previous year) of 15% and a nomination for the Australian Fashion Film of the year at Melbourne Fashion Week.
• Management of design, budget and implementation of Clinque’s first ever stand-alone, popup shop and associated PR stunt in Covent Garden. • Management of Sussan’s ‘This is how we do it’ campaign in collaboration with ex-Grazia Editor-in Chief, Melanie Rickey, to produce 48-page consumer-facing magazine. • Management of brand partnership between Westfield and Condiment Junkie to produce an innovative ‘Tongue Twister’ event as part of Westfield’s 2015 Food campaign.
• Management of Habitat’s SS15 and AW15 TV commercials - the brand’s first TV campaign - alongside senior agency stakeholders and Habitat Marketing department, resulting in a 100% increase in brand consideration. • Management of creative conception and execution of ‘Habitat Voyeur’ campaign (now called ‘Original Habitat'), sourcing relevant celebrity faces to feature in ‘through the keyhole’-type series of stills and film, resulting in 18,000 clicks through to the Habitat website and two double page spreads in Sunday Times Style (with a readership of 2,038,000).
Geography B.A., 2:1