Experienced in managing several social media communities and leading and managing online campaigns. As Social Media Officer (often referred to as the 'One Person Social Media Team') at Anglia Ruskin University, I manage several accounts. This involves:
-Content creation
-Copywriting
-Managing and executing various campaigns either single-handedly or managing a team.
-Auditing our social media profiles
-Providing social media training and workshops for internal staff and students
-Creating and implementing tone of voice guidelines for our brand online
-Creating content calendar for Corporate Marketing department
-Analysing data daily
-Producing a monthly Social Media and Online Reputation Report
-Benchmarking against competitors
-Launching and managing paid social media campaigns
-Excellent Photoshop, InDesign, Premier Pro and Final Cut Pro skills
-Analytical and reporting skills
A highly creative and self-motivated person; I wanted to combine my marketing and communications knowledge and skills gained in my job with my passion for the fashion industry, which is why I started my fashion blog hannahgladwin.com in June 2017. Within these seven months, I have secured one paid blog post, a combined social following of almost 3k and 2.5k total page views.
From this I've expanded my knowledge of:
-Fashion communication
SEO
-Website Optimisation
-Google Analytics and Adwords
-Networking with fellow fashion and beauty bloggers and brands.
Projects
- Christmas Campaign 2016After many bombshells in 2016, such as Brexit and the Trump election, we wanted to celebrate our close community of friends and students from all different backgrounds and cultures. Christmas is just around the corner and we at Anglia Ruskin are full of hope for the future. From everyone at Anglia Ruskin: Happy Holidays! For more, visit: http://anglia.ac.uk/ARUxmas Follow us on: Facebook: http://facebook.com/angliaruskin Twitter: http://twitter.com/AngliaRuskin Snapchat: @angliaruskin
- ARU25 days of Christmas - Campaign 2017ARU Christmas Campaign 2017 This campaign was created by me - from the production and content creation to the implementation. Overview 2017 is the year of Anglia Ruskin's 25th anniversary as an official university. In brief, the campaign’s purpose is to link with our 25th anniversary celebrations and celebrate our diverse community. The campaign will be a Twitter advent calendar of 25 days, using the 25th anniversary hashtag #ARU25 with a festive tweet each day until Christmas, but the content will also filter out to our other platforms such as Facebook, Instagram… A feel-good video will make up part of this content which will be made available for everyone to use however they wish. The video will feature the VC, staff, students, alumni and all friends of ARU. The Christmas campaign will launch on 1 December finishing on 1 January 2018 1. Twitter: #ARU25 days of Christmas content Purpose: Countdown to Christmas, raise brand awareness, encourage more engagement, showcase our varied and diverse content (eg. highlight academics’ festive articles) and to celebrate our 25th Christmas as a university. 2. Celebratory video of the ARU community Purpose: Create a sense of belonging, bring together our community into one video, celebrate our diversity, spread our Christmas message as widespread as possible and showcase the local university cities, especially to raise the profile of Chelmsford as a place to study.
Work history
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Social Media OfficerAnglia Ruskin University
Chelmsford, United KingdomFull Time
Notable achievements:
2016 Snapchat campaign was included in The Guardian top social media campaigns
2016 Christmas social campaign included in top Higher Education social media campaigns on http://www.picklejarcommunications.com
-Content creation
-Copywriting
-Managing and executing various campaigns either single-handedly or managing a team.
-Auditing our social media profiles
-Providing social media training and workshops for internal staff and students
-Creating and implementing tone of voice guidelines for our brand online
-Creating content calendar for Corporate Marketing department
-Analysing data daily
-Producing a monthly Social Media and Online Reputation Report
-Benchmarking against competitors
-Launching and managing paid social media campaigns
-Excellent Photoshop, InDesign, Premier Pro and Final Cut Pro skills
-Analytical and reporting skills
-Procuring social media tools
-On event live coverage on social media
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Marketing, Publications and Web SupportAnglia Ruskin University
- Chelmsford, United KingdomFull Time
-Assisting Web Manager and Editors with the maintenance of the website using CMS, Sitecore.
-Understanding of HTML, SEO and website optimisation
-Supporting production of the 2017-18 UG Prospectus.
-Copywriting and sourcing content for prospectus
-Proofreading
-Creating spreads for prospectus
-Ensuring voice, brand message and that all promotional material adheres to the corporate brand and visual identity guidelines.
- Liaising with external design agency, internal faculties and web team
-Meeting tight deadlines
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Skills
- Copywriting Skills
- Content Creation
- Communication Skills
- Basic Html
- E-mail Campaigns
- Multi-channel Campaigns
- Video Editing
- Project Management
- Multi-tasking
- Foreign Languages
Education
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BA French & SpanishRoyal Holloway, University of London
- London, United Kingdom
Learning to communicate in spoken and written French and Spanish language.
Engage with Francophone, Hispanic and Spanish-American cultures, fashion, literature, film and history.
One year of working abroad in France and Spain.
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3 A Levels (A in French, B in Drama and Theatre Studies and B in English Literature)Boswells Secondary Schoool
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Awards
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‘Jack Petchey Achievement Award for Outstanding Achievers’ WinnerJack Petchey
For outstanding volunteer work helping students improve their French