About me
I want to change. I want to change the way the people think.
I want to be different. I want to become a man who has the profound artistic&design concept and at the same time, can use a large variety of tools to shape the world.
Please download my design portfolio here.
https://drive.google.com/file/d/0B-OLopwim4ygVy1LS2NRc19WdEU/view?usp=sharing
Projects
- Colour and LovePORSCHE joined hands with UNICEF, Ministry of Education (MOE), and METRU, it highlighted Porsche’s ongoing efforts to support youth education and development programs in China’s rural areas with extreme conditions. It is a public-benefit exhibition, which aims to deliver love and care to the children in underprivileged areas, and draw more attentions to these children through the power of art. Two works had shortlisted in the 4th/5th Porsche “Empowering the future” Art Exhibition.
- Suck the mountainThis project is my graduate work in the Sichuan Fine Arts Institute. The mountain symbolises the Chinese traditional culture and heritage, while the straw and background signify the modern culture and lifestyle. There is a contradiction between tradition and modern. How can we carefully preserve the heritage and at the same time, embrace the pop culture?
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Work history
Visual DesignerAmazon
London, United Kingdom
Senior Creative DesignerTHG
Manchester, United KingdomFull Time
• Leading Asia creative/experience for the brand -- lookfantastic across APAC region which includes China, Hongkong, Taiwan, Korea, Japan, etc. The job consists of managing the client, proposing creative strategy(Online and offline), making design toolkit & guideline, directing photography style and designing packaging, etc.
• Overseeing and QCing Asia creative for luxury brands like Coggles, Allsole, The hut, and My bag.
• Creative directing with the video editor, SFX artist, photographer, producer to make a successful visual campaign.
• Working closely with external design agencies in Asia. Managing and checking their creative execution to align our brand spirit.
• Training and educating the team with animation using After Effects and Photoshop.
• Approving work form Junior members of the team.
• Mentoring young members of the team to assist with their development.
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Skills
- Visual Arts
- Design
- Maya
- Illustrator Photoshop Indesign
- Chinese Painting
- After Affects
Education
MA DesignUniversity of Leeds
- Leeds, United Kingdom
MA Design combines the artistic and design disciplines.
- Research Methodology; The module introduces a range of research methods such as persona, interview, focus group, usability testing, etc.
- Digital Design Practice; This module explores current design thinking and techniques. It uses user-centred research to achieve different design outcome which may include UX/UI design, VI design, storytelling, web design, etc.
- Design Issues; This module focus on service design, branding, packaging, and marketing,etc. It requires group work to produce design solution for people.
- Negotiated Project; This module is mainly students use cutting-edge research methods and design to solve the real world problem.
Reflective Report; In this module students are required to produce an around 12000 words report, which reflects on the whole learning experience of the programme.
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BA Chinese PaintingSichuan Fine Arts Institute
- Chongqing, China
The main course includes character painting, landscape painting, and the bird-and-flower painting.