About me
Fashion Promotion and Communication Graduate, Nottingham Trent University. Design enthusiast & creative, a visual communicator with an eye for detail. Forward thinker with the ability to identify future social and creative trends. Exhibits an innovative approach to problem solving with strong communication skills. Looking for full time creative work with the opportunity to demonstrate these skills.
Catch me @: harriet.lane@yahoo.co.uk
Projects
- Subject MagazineIndependent Publishing A live project in collaboration with the magazine subscription service Stack, where the task in hand was to create a brand new, independent magazine. This needed to be physically curated as well as having an online presence. Subject Magazine is a bi-monthly magazine for people who like to think. Subject deconstructs a random theme, takes it outside the box and fit it into regular magazine topics in a lighthearted way. The Magazine aims to inform and intrigue through a nov
- The Modern Woman - How our perception of age is changingThis project explored how our perception of age is changing and how brands are trying to connect and re-engage with this new type of older consumer. This report questioned the term ‘old’ and what this means in society today. Shift, a new womenswear brand was curated to give the Baby Boomer market a fashionable store where contemporary timeless clothing is readily available and accessible.
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Work history
Communications AssistantNot Another Bill
Old Street, London EC1Y 1BE, UKFull Time
•Planning, developing and implementing PR strategies including developing online Social Media presence and building relationships with relevant media outlets.
•Liaising with, and answering enquiries from media, individuals and other organisations, via telephone and email.
•Analysis of media coverage and trends to identify potential Marketing and PR Strategies.
•Identifying and building new relationships with potential clients by curating personalised Brand Bundles to help grow brand awareness and gain media coverage.
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Visual Merchandiser Assistant& Other Stories
- Kingston upon Thames, United KingdomFull Time
• Creative role, responsible for driving sales and inspiring customers through in-store and window presentations of products.
• Creating unique visual displays, allowing Stories Customer to shop easily and be inspired.
• Meeting with Department Managers, Store Managers and Area Visuals to discuss sales strategies, and
seek feedback on the visual impact of displays and any implementing changes.
• Analyse daily information and react to it accordingly.
• Preparing and styling mannequins, assembling props, products and garments for both visual displays in-
store and window displays.
• Leading and motivating members of staff to maintain high visual standards.
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Skills
- Creative Direction
- Fashion Styling
- Visual Merchandising
- Commercial Styling
- Photoshop
- Advertising
- Art
- Adobe Indesign
- Fashion Magazine
Education
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BA (Hons) Fashion communication, First Class (1st)Nottingham Trent
- Nottingham, United Kingdom
Art FoundationUniversity for the Creative Arts
- Epsom, United Kingdom
Art & Design Foundation Diploma [Pass in Level 3]
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