Haylie Craig

Art Director

Projects

Projects credited in

About me

I’m a born fighter. I came into this world 11 weeks premature and I’ve been fighting the odds ever since. I have experienced wins large and small, heartbreak, headaches, loss, stupidly late nights and horribly early mornings trying to crack that impossible brief, hallelujah moments, relief, redundancy, trolls, group hugs, high-fives, hand shakes, nervousness, bewilderment, excitement – all those things that make us stronger. I’m determined to challenge the thinking of the world. I push for better work, seek out challenges and opportunities, strive for stronger thinking and have a passion for ideas that might just change the world.

Locked Pro Plan feature

Skills

  • Art Direction
  • Social Media
  • Graphic Design
  • Adobe Premiere Pro
  • Integrated Marketing
  • Brand Developent
  • Marketing Communications
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign

People I’ve worked with

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Companies I’ve worked with

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  • Design Council

    Design Council

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    • Design & Creative
  • The Dots

    The Dots

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    • Technology
  • We Are Social

    We Are Social

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    • Advertising
  • N

    Netflix

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    Work history

    Currently

    Art Director / Designer

    We Are Social

    Jan 2017
    • Sydney, Australia
    • Full Time

    2016

    Art Director

    KWP!

    Feb 2015 - Dec 2016
    • Adelaide, Australia
    • Full Time

    2015

    Junior Art Director

    ClemengerBBDO

    Dec 2013 - Feb 2015
    • Adelaide, Australia
    • Full Time

    2014

    Jun 2012 - May 2014
    • Adelaide, Australia
    • Freelance
    • Hungry Creatives was a project about making it into the creative industry. Which still depends on who you know, as much as what you know. Meeting the person who can give you the right feedback or a break in the industry is the hard part. That’s why Hungry Creatives was born. Our aim is to showcase the work of the hopefuls who aim to make their mark in the industry. We have put these hungry creatives on the same page as people who have made it, who were kind enough to share their experiences and journeys. www.hungrycreatives.com

    2013

    Junior Art Director

    Showpony Advertising

    Apr 2012 - Dec 2013
    • Adelaide, Australia
    • Full Time

    2012

    Junior Digital Art Director

    Fnuky Advertising

    Nov 2011 - Feb 2012
    • Adelaide, Australia
    • Full Time

    Education

    2013

    Advance Diploma in Advertising Graphic Design

    TAFE SA

    Jan 2013 - Dec 2013
    • Adelaide, Australia
    • Studied part-time while working.

    2011

    Certificate

    Award School

    Apr 2011 - Jun 2011
    • Adelaide, Australia
    • AWARD School, established in 1983, is a special course run by AWARD for people who want to become copywriters/art directors in the advertising industry. It’s simply about helping you recognise good ideas, how to judge them & how to find INSPIRATION from them.

    2011

    Certificate IV Graphic Design

    Marden College

    Jan 2011 - Dec 2011
    • Adelaide, Australia

    2010

    Bachelor in Marketing and Communication

    University of South Australia

    Jan 2008 - Dec 2010
    • Adelaide, Australia

    Awards

    2017

    The Work, Campaign Brief, 2017

    KWP!

    • 2017 - The Work, Magazine, ‘Dark Days Ahead’, Coopers Brewery. https://thework.awardsplatform.com/gallery/poekKnNG/VxMDwqQl?search=b7fcc4f7803ec9ea-6 2017 - The Work, Digital Ad, 'Dark Days Ahead', Coopers Brewery. https://thework.awardsplatform.com/gallery/poekKnNG/jXARkMjO?search=b7fcc4f7803ec9ea-7

    2016

    The Work, Campaign Brief, 2016

    KWP!

    • 2016 - The Work, Newspaper, ‘An extra hour of Dark’, Coopers Brewery. https://thework.awardsplatform.com/gallery/eZMGApDg/lxkLrLPG?search=c1f57b83564e4020-1 2016 - The Work, Integrated, 'An extra hour of Dark, Coopers Brewery. https://thework.awardsplatform.com/gallery/eZMGApDg/rxopYgvQ?search=9139ec261c3d7608-3

    2016

    AADC Awards 2016

    KWP!

    • The Adelaide Art Directors Club was established in late 1975, to promote and maintain high standards in the fields of South Australian advertising and design. 2016 - AADC Award, Digital Online Ad, ‘Dark Days Ahead’, Coopers Brewery. 2016 - AADC Award, Direct Marketing (Non Commercial), ‘Protect Our Cops’, Police Association of SA. 2016 - AADC Award, Direct Marketing (Direct Response), ‘Protect Our Cops’, Police Association of SA. 2016 - AADC Finalist, Magazine (Individual), ‘Dark Days Ahead’, Coopers Brewery. 2016 - AADC Finalist, Newspaper, ‘Protect Our Cops’, Police Association of SA. 2016 - AADC Finalist, Integrated Campaign, ‘Dark Days Ahead’, Coopers Brewery. 2016 - AADC Finalist, Integrated Campaign, ‘Share The Road’, Motor Accident Commission of South Australia. 2016 - AADC Finalist, Integrated Campaign, ‘Protect Our Cops’, Police Association of SA. 2016 - AADC Finalist, Outdoor Campaign, ‘Share The Road’, Motor Accident Commission of South Australia. 2016 - AADC Finalist, Social Media, ‘Dark Days Ahead’, Coopers Brewery. 2016 - AADC Finalist, Craft Print (Art Direction), ‘Dark Days Ahead’, Coopers Brewery. 2016 AADC Finalist, Magazine (campaign), ‘More to Babcock than meets the eye’, Babcock.

    2015

    AADC Awards 2016

    KWP! / Clemenger BBDO

    • The Adelaide Art Directors Club was established in late 1975, to promote and maintain high standards in the fields of South Australian advertising and design. 2015 – AADC, Chair Award – Print, Newspaper ‘An Extra Hour of Dark’, Coopers Brewery 2015 – AADC, Award – Craft in Print, Art Direction ‘An Extra Hour of Dark’, Coopers Brewery 2015 – AADC, Award – Outdoor, Campaign ‘Drink Driving? Grow Up’, Motor Accident Commission of South Australia 2015 – AADC, Award – Print, Newspaper ‘An Extra Hour of Dark’, Coopers Brewery 2015 – AADC, Award – Integrated Campaign, ‘An Extra Hour of Dark’, Coopers Brewery 2015 – AADC, Award – Digital, Online Ad ‘An Extra Hour of Dark’, Coopers Brewery 2015 – AADC, Award – Radio, ‘Easy Money’, People’s Choice Credit Union 2015 – AADC, Finalist – Digital, Social Media ‘An Extra Hour of Dark’, Coopers Brewery 2015 – AADC, Finalist – Direct Mail, Risk Insure ‘Welcome to the fine print’, Risk Insure

    2012

    ADMA - 30 Below Young Marketer of the Year

    Showpony Advertising

    • Was awarded ADMA's '30BELOW Young Marketer of the Year' in 2012 for South Australia's Finalist.

    2012

    AADC Watering Can, 2012

    Hungry Creatives

    • The Adelaide Advertising and Design Club (AADC) watering can is awarded by the Presidents each year for outstanding contribution above and beyond the call of duty to the advertising industry in South Australia. This was awarded for the work done in the industry with the www.hungrycreatives.com project.

    2011

    AWARD School, Adelaide

    Freelance

    • Survived and won this 12 week course. It’s a course about IDEAS. CREATIVE THINKING and the PROCESSES involved in coming up with great ideas and ultimately good ads.