I am a freelance web and brand designer working with a digital agency and independent clients. I've worked on all sorts of briefs from charity website redesigns to branding from scratch but I have a passion for working on projects that use design for social change.
I use a human-centred approach to design that digs deep to understand the needs and behaviours of a target audience. Through user personas, market comparisons, customer journeys and user testing, these insights feed into the design and decision making process to create the right designs tailored for the right people.
I have a background in Social Anthropology, teaching, design and UX. This multi-disciplinary approach enables me to create meaningful and impactful designs to benefit others. I'd love to take my work to the next level, amplifying the impact a cause can have through the power of creative design.
Projects
- Cervical screening awareness campaign using human-centred designOn hearing cervical screening attendance rates are at a twenty year low and knowing too many lives lost to cervical cancer, I was inspired to create an awareness campaign targeted at 25-29 year olds. Several health centres have agreed to promote the poster during a national awareness week in June 2019. I hope this will be an example of creating design for social change.
Work history
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Freelance web and brand designerSelf-employed
Bath, United KingdomFreelance
Freelance Web and Graphic Designer using a human-centred approach to design. With a background in Anthropology, UX and a passion for great design, I research and refine ideas to create the most effective solutions to communicate your voice, vision and values. This design process leads to effective and meaningful design tailored to engage your specific target audience.
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Surface Pattern DesignerHelen Baker Home
- Bath, United KingdomFull Time
I founded my own business designing and selling interior fabric, wallpaper and home furnishings. I sourced my own suppliers, manufacturer and printers working closely on colour sampling, proofing, printer profiles etc to achieve the best results possible. I received local, national and international press features including favourite designer maker of the month in Country Homes & Interiors and was recently identified as one of nine female designers ‘making their mark in the design world’ by House Beautiful.
Skills
- Design
- Graphic Design
- Web Design
- UX
- Brand Design
- User-centered Design
- User Journeys
- User Personas
- Adobe Graphics
- Wireframing