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Helen Ferguson

Senior Graphic DesignerSydney, Australia
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Helen Ferguson

Senior Graphic DesignerSydney, Australia
About me
Senior graphic designer specialising in branding, editorial and art direction
Projects
  • King's Cross — Brand IdentityCoal Drops Yard, Central Saint Martins, Google, Universal Music, Dishoom, designjunction, Canopy Market, Regent’s Canalside Steps… to name but a few; King’s Cross really is one of London’s most exciting neighbourhoods. SomeOne had the exciting opportunity to rebrand the area, developing a refreshed visual & verbal approach rolling out across all of the area’s communications. Working alongside Argent, local residents, retailers & restaurateurs, we conducted extended research to get to grips with
  • KX QuarterlyA quarterly newspaper housing local happenings & events in King's Cross SomeOne has been working alongside Argent, local residents, retailers & restaurateurs to help better connect King's Cross, transforming it from being purely a station location to one that is vibrant & creative. Off the back of their new brand identity, we won the opportunity to create & launch the areas first local newspaper. With so many facets, King’s Cross is a place with a thousand stories; with a diverse programme of ev
Projects credited in
  • Rebranding King’s Cross
  • King's CrossNew visual and verbal branding launches to support London’s most exciting creative quarter.  SomeOne has been working alongside Argent, local residents, retailers & restaurateurs to help better connect this unique central London location. Hundreds of interviews and research programmes have been undertaken to discover the leading themes that run through one of London’s most exciting neighbourhoods.
Work history
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    Senior DesignerFreelance
    Sydney, AustraliaFreelance
    Branding, editorial, art direction in various studios in Sydney
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    Senior DesignerFreelance
    Berlin, GermanyFreelance
    Branding, editorial, art direction
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Skills
  • Branding
  • Art Direction
  • Editorial Design
  • Wayfinding Design
  • Typography
  • Print Design
  • Graphic Design
  • Logo Design
  • Photoshop
  • Layout Design
Education
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    (BA hons) Graphic DesignKingston University
     - London, United Kingdom