About me

I am a writer, photographer and art director. Over the past decade, I have designed an award-winning brand identity, developed communications strategies, directed fashion campaigns, published several books, photographed everything from museums to Michelin-starred kitchens and written for international publications like CNN and Emirates.

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Projects

• 1

  Spain's most unsung destinationIt's hard to stand out in a country dotted with so many landmarks, but for a taste of Spain minus the crowds, Extremadura makes a compelling case. Overshadowed by neighboring Andalusia, this sunny region revels in bucolic charm and medieval heritage, Roman sites and a well-rounded calendar of festivities, all served with some of the country's best cheese, ham and olive oil. Travel article for CNN.
• Fashion campaignsFor six years, I produced and served as art director on fashion campaigns for shoe brand Eleh. I developed the concept for each season and chose locations for shoots, commissioned photographers, models, and make-up artists, and oversaw the campaigns' adaption to both print and online media.
• 1

  She who cries for loveHow the humble songs of the fadistas captured the world's imagination Article for Open Skies, inflight magazine for Emirates.

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Skills

• Creative Art Direction
• Storytelling
• Concept Creation
• Editorial Writing
• Content Writing
• Art Direction