Heli Haapkylä

Head of Digital

Helsinki, Finland
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About me

Hello, I’m Heli from Helsinki, Finland. I consider myself as a dynamic digital marketing professional with solid experience of digital marketing, e-commerce, product marketing and Marcom from hospitalilty, design and mobile technology industries. In my current job as Head of Digital, I’m in charge of digital marketing and e-commerce for a collection of luxury and lifestyle hotels in Helsinki (9 hotels, all rated 5 or 4 stars). At the moment we are building our 10th hotel, 5-star Hotel St.George that will be a forerunner for creating the most holistic and personalized hotel stay experience also from the digital point of view: For example the room technology can be programmed to encounter the guest at his/her “my time zone”, supporting the smooth adaptation to different time zones. The lighting and heating can all be adjusted to meet the requests of the guest. In general all digital technology will be hidden to offer more options for the guest to relax and recover from the travelling. https://www.stgeorgehelsinki.com

Locked Pro Plan feature


  • Digital Maketing
  • Ecommerce
  • Marketing
  • Google Adwords
  • Social Media
  • Social Media Marketing
  • Content Websites
  • Production/project Management
  • Digital Strategies

Work history


Please see linkedin profile

Please see linkedin profile

Jan 2016
  • Full Time
  • https://www.linkedin.com/in/helihaapkyla/



MSc Marketing

Aalto University

Sep 2008 - Dec 2011
  • Helsinki, Finland


Master of Art

Helsinki University

Sep 1997 - Sep 2002
  • Helsinki, Finland
  • MAPolSc, Political Science, Management, Social Psychology, Social politics and Applied communication