I’m interested in visual culture and how it shapes and impacts society, studying this has given me an analytical eye and an attention to detail. My work in the marketing and communications sector has revolved around the art and museum industry, a highly competitive market that has helped me develop strong strategy and content production skills. Having previously worked in a small in-house marketing team for a well-known London gallery and educational institution I have the insight and contextual awareness to help artists and art businesses with their own content strategy for social media and digital content. I now offer my services freelance to artists and arts businesses such as galleries, charities and tech start-ups. However I do on occasion work outside this sector and am currently open for new opportunities and clients so please get in touch either here or via my website.
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- An Exhaustive* List of Online Art MarketplacesSocial media infographic, which helps artists navigate the plethora of online marketplaces to sell their art. Find more tips and tricks on my website and blog https://www.freelancehollie.com/post/an-exhaustive-list-of-online-marketplaces-to-sell-your-art
- Example of a weekly 'In Our Collection' Postwritten, researched and scheduled by me. During lockdown, we found our audience engaged more with insightful content about works within our collection, and specifically ones that were easily digestible, this Roger Fry painting worked extremely well as a form of escapism.
Copywriter and Social Media Strategist@FreelanceHollie
Manchester, United KingdomFreelance
This year I decided to use the skills I had gained in the industry to offer my services freelance, in order to take on an array of exciting clients and projects. Currently I am working exclusively with Art-led businesses and individuals, to aid in the expansion of their digital presence. This has included wed design and development for a US based artist, as well as social media management for several artists, galleries and tech-start ups.
Marketing AssistantCourtauld Gallery
- London, United KingdomPart Time
I have worked with The Courtauld Marketing team for almost 2 years. My role includes helping the team to strategise marketing initiatives, create and execute social media posts across all channels, monitor and edit content on the website, as well as more general admin such as keeping track of mail lists, creating a calendar of upcoming events and reviewing competitors strategies.
- Google Analytics
- Marketing Copywriting
- Marketing PR
- Marketing Strategy
- Marketing Reporting
- Marketing Research
- Social Advertising
- Content Editor
- Content Creator
- Admin Skills
- Social Media Management
Bachelor of Arts (BA) Courtauld Institute of Art
London, United Kingdom
I studied History of Art at the Courtauld Institute, one of the leading institutes for the subject. This degree has equipped me with analytic skills as well as an attention to detail. I have gained an understanding of the effects of visual culture on society and how it shapes and is shaped by historical and technological development.