BIOGRAPHY
I grew up in North London, and moved to Wales to receive my BA in Philosophy from Cardiff University. My career has enabled my passion for travel; I have been lucky enough to work in London, Detroit, and Los Angeles.
I LOVE baking; my pumpkin spice cookies will bring you to tears. Much to my dismay, my love of baking has caused me to take up running. I recently completed the Chicago Marathon.
WORK
I am a Account Director at Initials Marketing. I work within the advertising non-traditional field of branded content and alliances. This has allowed me to work on a variety of exciting projects including; THE RETURN (Ford GT Documentary available on Amazon Prime), product launches (2018 Ford Mustang), celebrity partnerships, Guardians of the Galaxy Vol. II partnership, and product placement such as X-Files, Logan Lucky, New Girl, and The Ellen Degeneres Show. I am well versed in creating holistic 360 programs, which include event activation's, sponsorship's, and digital activation's.
Projects
- GENERATION QUANT - Short Form DocumentaryAfter 50 years of revolutionising the mass spectrometry field, SCIEX reached out to our agency to discuss how best to capture and share their history and future. We needed to create an emotive, engaging and educational piece of content that positioned SCIEX as the leader in quantitative mass spectrometry analysis. With SCIEX’s audience being highly educated, and understanding their product choices, we noted that they rarely get spoken to in an ‘outside of the lab’ manner. We developed an orig
- Ford Le Mans VRTHE RETURN VR It was a momentous time for Ford returning to Le Mans and fans wanted to experience the race from thousands of miles away. I account handles and produced this 8 minute VR experience, allowing fans who weren't lucky enough to attend the remote race track to immerse themselves in it.
- The Return - Ford Le MansFord wanted to announce a return to racing in 2016 – 50 years on from their historic 1-2-3 win at Le Mans – with a feature length film. I produced and account handled the THE RETURN, a documentary directed by Emmy Award winning Erich Joiner chronicling Ford GT's return to 24 Hours of Le Mans after their 1966 1-2-3 victory. It is now available to watch on Amazon Prime Video. To maximize exposure we also created a 5 episode series, released on YouTube and distributed through The New York Times
Work history
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Account DirectorPebble Studios
- London, United KingdomFull Time
Accounts: McCann, Momentum (Microsoft), SCIEX, Ivory Worldwide, Geometry (Sennheiser, Shell), Diageo, The Corner (Diet Coke), CNBC, The Sun, The Times, VCCP (Dominos), Aon, Hodes
o Leading campaigns holistically (overseeing strategic, creative development, production phases, final delivery)
o Maintain positive relationship management with all clients, partners, vendors, etc. to build meaningful and rewarding partnerships and promotions
o Daily status meetings with various teams/departments
o Create timing and production plans for campaigns
o Provide on-site management and production coordination for events and video shoots
o Create and perform presentations
o Manage overall forecasting and budgets
o Manage direct reports and leads them to get the best results
o Manage direct reports and leads them to get the best results
Skills
- 3D Production
- Animation Directing
- Account Directing
- Production
- Strategic Partnerships
- Strategic Thinking
Education
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Philosophy BACardiff Univeristy
Cardiff, United Kingdom