About me
A well-rounded design professional with 8 years of agency and client side experience in branding, design, illustration, packaging, photography and advertising. My core design passions are minimalist graphic design and children’s illustration.
Projects credited in
- toucanBox - Magazine rebranding and illustrationBrief- To rebrand the toucanBox magazine with the concept of STEAM (Science, Technology, Engineering, Arts, Maths), including everything from developing a new style guide and layout for the magazine, to designing brand new characters and packaging for the box and craft materials. Roles and skills Assisting the senior designer with every stage of the project -from scamping to presenting to the rest of the teams. Leading monthly magazines. Brainstorming. Storyboarding. Execution of design (illust
Work history
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Senior Graphic DesignertoucanBox (Dodadine Ltd.)
London, United KingdomFull Time
Senior Graphic Designer and Illustrator / Manager / Project Leader
June 2017 - present
• I undertook the rebranding of the toucanBox magazine (a fortnightly release with a readership of over 45,000 across 4 languages). Focussed on STEAM (Science, Technology, Engineering, the Arts and Maths) my aim was to create bright, funny illustrations and layouts that inspire and educate children. The rebranding included everything from developing a new style guide
and layout for the magazine to designing brand new characters and packaging for the box and craft materials.
• I took full responsibility and ownership of all the design and branding. I oversaw and directed designers to ensure the creative integrity of the work was on brand with an attention to detail at all times.
• I combined hands-on designing across all product and marketing channels ranging from Facebook and Instagram ads, to affiliate banners (the limited edition Easter banners had an increase of 103% clicks) and email templates through to print inserts (the rebranded leaflet had an increase of 79% in response rate) and landing page assets. I managed the product and marketing design request workflow, ensuring briefs were clear and prioritised for all products and markets.
• I mentored and managed the Design Team with regular catch ups and one-to-ones.
Mid-weight Graphic Designer and Illustrator
June 2014 - May 2017
• I managed design projects from concept to completion including campaigns and photoshoots. Presented concepts and designs to the team.
• I was sourcing and hiring new (junior and mid-weight) designers to join the company and mentored them through their progression in the company.
• As a Design Project Leader for Mum-Made, a craft subscription for young mothers. I created a new brand style guide including the design and illustrations for printed and responsive online materials.
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Mid-Weight Graphic DesignerBuromac
- Bruges, BelgiumFull Time
• I created conceptual designs for social stationery for different occasions (weddings, birth announcements, New Year). Working closely with in-house production and printers.
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Skills
- Advertising
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
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Bachelor of Arts (BA) SINT LUCA Gent
- Ghent, Belgium
Graphic Design and Illustration