Irina is a Senior Creative Director with 15+ years experience in visual production, creative strategy, brand positioning development, art direction and creative leadership with an emphasis on the fashion, beauty and luxury fields.
Irina successfully managed numerous complex projects as a senior creative lead for global advertising agencies including Ogilvy and Young&Rubicam. In addition, she spent years working as a Senior
Creative Director in international fashion magazines such as Marie Claire, Glamour and Harpers Bazaar.
Her clients include: Zalando, Acne Studios, Celine, Guerlain, Massimo Dutti, Bugaboo, OK! Magazine, Imaxtree, Preciosa, Czech National Bank, Hill’s, and Bayer.
Projects
- Schiele’s digital reincarnationThis is my elegy and theoretical discoursees about Egon Schiele’s famous self-portraits which were created at the beginning of 20th century. How could look like his creations if he was born in the 21th century, century of the digital era? Schiele's work was already daring, but it he made a bold step further with the inclusion of Klimt's decorative eroticism and with what some may like to call «figurative distortions» which included elongations, deformities, and sexual openness. Schiele's self-portraits helped to re-establish the energy of both genres with their unique level of emotional and sexual honesty and use of figural distortion in instead of conventional ideals of beauty. In my work I am tried to discover the path of the Schiele’s lines, unnatural poses and very unique coloration. I am working with Schiele’s self portraits like with a model to draw from. My main tool is a circle, which I used as an object for cutting of, as a sculptor, whom works with one piece of material and cut off the right form.
- Imaxtree Magazine CoversFashion illustrations for the Italian magazine, which is specialised for the international fashion shows. Covers should always describe particular fashion or beauty trend of the current season. Covers are defined by categories: Beauty Runway; Beauty Backstage; Beauty Reportage; Nail, Mouthes and Lips; Hair and make up.
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Work history
Art DirectorOgilvyOne
- Prague, CzechiaFull Time
Art DirectorCondé Nast
- Prague, CzechiaFull Time
Fashion Magazine Glamour
Skills
- Art Direciton
- Graphic Design
- Illustration Digital
- Fashion Illsutartion
- Adobe Indesign
- Adobe Illustrator
- Adobe Photoshop
- Sketching
- Leadership
- Management
Education
T
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Master of ArtTeesside University
Prague, Czechia
Part-time