About me
I'm Isabella, and I'm all about bringing enthusiasm and a heap of dedication to the professional playground! With a robust background spanning over four years in Business Development and Account Management, I also have an additional two years delving into the realms of marketing and PR.
My journey has taken me through the landscapes of Beauty, FMCG, and travel industries, moulding me into a versatile professional. Whether it's fostering relationships for retention and growth or seizing new business opportunities, I thrive on the pulse of fast-paced, high-performance settings.
In a nutshell, I'm your go-to person for all things industry, management, and sales-related. Armed with a genuine passion for what I do, I'm here to make waves, forge connections, and transform challenges into victories.
Work history
Business Development Account ExecutiveThe Plum Guide
London, United KingdomFull Time
Plum Guide is an exclusive online travel agency, powered by award winning AI technology, that only showcases the top 3% of short-term rentals worldwide.
Responsible for the acquisition of B2B accounts in key priority markets across the UK and Europe, whilst also serving as a dedicated account manager, focusing on the retention and growth of strategic accounts within my portfolio.
Full responsibility of the end-to-end sales process, which includes initiating new outbound partner opportunities, conducting pitches and presentations, facilitating onboarding and training, and evaluating account performance metrics.
L
L
Head of Business DevelopmentLatest in Beauty
London, United KingdomFull Time
Latest in Beauty is a leading destination and discovery platform for beauty boxes and brands across the globe, reaching over 5 million beauty consumers through subscription packages and selective media partnerships.
In my role at Latest in Beauty, I headed the brand sourcing portfolio and oversaw the complete sales cycle, managing 400+ brand partnerships from new business to account management.
I collaborated with major brands including L'Oreal, Estee Lauder, Unilever, Shiseido Company, COTY, and LVMH, as well as smaller startups and brand founders, to maximize awareness and sales. As a team leader, I set and monitored targets, managed the Business Development budget, and cultivated external partnerships with influential media accounts like The Sunday Times Style and The Telegraph, elevating the Latest in Beauty brand.
Significant proficiency in delivering presentations and pitches, negotiating contracts, and excelling in sales and account growth.
+ Show more
Skills
- Marketing
- Branding
- Branding Design
- Public Relations
- Social Media
- Social Media Advertising
- Social Media Marketing
- Media Relations
- Communications
- Copywriting
- Writing
- Marketing Strategy
Education
T
T
Bachelor of Arts (BA) The University of Liverpool
- Liverpool, United Kingdom
I successfully completed a Business Studies and Communications and Media BA with a 2:1. My degree allowed me to explore multiple areas of business management, marketing, and media writing.
Key modules included:
-Strategic Management and Business Policy (84)
-International Marketing (78)
-Financial Management for Business (72)
-Managing Knowledge (72)
-Media and Human Rights (70)