I’m a final year student of Fashion Marketing at the University of Manchester, learning the tools and techniques to be a successful marketer. My course develops traditional marketing skills and I gain a wider insight into the Fashion industry by focusing on topics such as Garment Technology, Buying and Merchandising. Together with my industry experience within Supply Chain, I’m a well-rounded individual with valuable insights into a broad range of business functions. My area of specialism, and my passion, is to develop a career in Marketing.
Projects
- Isobel Digital MarketingI used the interim period between my year in industry and starting my final year of university to start offering marketing services on a freelance basis. To reach potential clients, I’ve set up an Instagram page (@isobeldigitalmarketing) where I give free marketing tips and advice. Starting this has provided me with valuable, hands-on-experience and has given me the opportunity to put marketing theories to a real-world test. Within one month, I gained 1000 followers and have built a community of
- Acquisition of Amazon as a Customer of L'Oréal ACD UKDuring my internship, I was the sole Customer Supply Chain owner of the new customer, Amazon. Within just a few months, Amazon quickly became one of the largest customers for the Active Cosmetics Division (ACD) and I was responsible for meeting this demand. Working collaboratively and proactively meant this was a successful partnership between L'Oréal ACD UK and Amazon.
Work history
I
I
Digital MarketerIsobel Digital Marketing
Chester, United KingdomFreelance
• Gained 1000 followers on my Instagram within my first month of creation
• Created original content in Adobe platforms
• Created a unique brand, with a set of colours, fonts and imagery
• Applied marketing theories studied in university to the real-world
• Held meetings with small businesses, looking to employ my services
• Built a community of likeminded individuals, interested in marketing and ethical practice in business
MarketerL'Oréal
Manchester, United KingdomInternship
• Represented L’Oréal UK at the L’Oréal UNBOX Hackathon in Paris, where teams aimed to answer the question ‘How can we, from factory to consumer, make our supply chain carbon-neutral?’
• Maintained strong relationships with L’Oréal Active Cosmetics Division’s largest customers such as Boots, The Hut Group and Amazon
• Created a Customer Supply Chain Manual, which was used as a reference by both senior and new members of our team
• Produced content for the official L’Oréal UKI Instagram as part of my ‘Social Media Champion’ role within the Intern Committee, with one post I created gaining 100% more likes than the average post for the entire year of my placement
• Embraced working from home during the pandemic displaying my skills to work independently and productively, resulting in my initial 12-month contract being extended by an additional month
Skills
- Adobe Creative Suite
- Microsoft Excel
- Microsoft Powerpoint
- Microsoft Office
- Social Media
- Numerical Skills
- Customer Care
- Garment Construction
Education
U
U
Fashion MarketingUniversity of Manchester
Manchester, United Kingdom
Predicted Grade: 1st
1st year (71%), 2nd year (72%), 3rd year (74%)
Fashion Marketing (BSc) focuses on the unique way in which the industry meets consumer needs, with an emphasis on design and creativity. I’ve created various campaigns, range plans and trend boards within my degree and I know how to critically approach marketing through the lens of PESTLE and SWOT analysis. I have taken a critical and keen approach to the topic of sustainability within fashion, something I intend to continue with in my career.