Projects
- POLARIZEDPolarized is another line presented to the afflelou brand to promote their sunglasses. This idea has been developed by me and my copywriter from the company Peanuts & monkeys. The goal of the campaign is to reach young people through their multiple styles. Today young people are able to differentiate themselves by using completely different outfits every day. Therefore, we have based on the characteristic of afflelou polarized glasses to refer to the different styles that a person can have. We h
- HAZ LO QUE TE DE LA GAFA“Haz lo que te de la gafa” is a campaign created for Allain Aflelou through which the brand wants to promote their sunglasses. This brand is very present in the Spanish industry of glasses, however, not everybody is aware of the fact that they have a huge range of sunglasses of very good quality. The target of this campaign is young people. Nowadays, young people do what they want, wear strange clothes to differentiate themselves and do not care what people think about them. Based on this idea,
- LOVE NATURALLove Natural is a campaign with which Levi's fights against social stereotypes. Nowadays brands look for perfection in their models and use the ones that have a really harmonic body, a size 0. This causes young people to have a very low self-esteem and leads them to be unhappy with their bodies. However, the real beauty is in the natural essence of people, and this is what Levi's wants to communicate with this campaign. Levi's uses random people picked out from the street. They are regular peopl
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Work history
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Art Director TraineePeanuts & Monkeys
- Madrid, SpainInternship
I worked as an art director in this company, creating content for different types of companies. My job was to think about different possibles campaigns to present to the client, develop the design or the event and explain why we had decided to create that campaign.
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Head of engagement and researchAlqua Digital
- Madrid, SpainFull Time
My job here was to create content that enhanced the engagement of our clients. I analyzed the strategy of the competition to determine which were the contents that had more recognition. In this way we could create quality content for our customers and in that way enhance their brand image.
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Skills
- Creative Thinker
- Design Layout
- Social Media
- Advertising Artwork
- Advertising Content
- PR Campaigns
- Adobe
- Creative Events
- Alternative Photography
- Marketing Strategy
Education
MA Design for Art DirectionUniversity of The Arts London (UAL)
London, United Kingdom
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Advertising and MarketingESIC Business and Marketing School
- Madrid, Spain