Polarized is another line presented to the afflelou brand to promote their sunglasses. This idea has been developed by me and my copywriter from the company Peanuts & monkeys. The goal of the campaign is to reach young people through their multiple styles. Today young people are able to differentiate themselves by using completely different outfits every day. Therefore, we have based on the characteristic of afflelou polarized glasses to refer to the different styles that a person can have. We have represented the campaign through a reflex. That is, both the background and the person is the same, but in a reflected way. The person that appears in the advertisement is the same, but it has different styles. This can be achieved thanks to the wide variety of glasses that the Afflelou brand has, and that is why we encourage you to buy the glasses, promoting their different styles.