Ivan Hugo

Creative Photographer/Director of Photography

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

With 20 years of experience in commercial photography (both in-studio and in-field), I specialise in immersing myself in youth culture and everyday life to create honest visual anthropology, while expertly identifying and visually exploring consumers, brand loyalty, subcultures and markets globally. Through a well-honed creative instinct of years in this industry, I produce visual insights and deliverables tied to cultural shifts in globalisation. #emergingmarkets #Society #urbancultures #portraits #documentary #DoP Projects have been varied and diverse: ranging from documenting street life and culture in locations like Mumbai, Los Angeles, and other key cities around the globe for Levi Strauss & Co, to exploring Latino culture and community in relevant US locations for Shell Global, as well as navigating sport youth cultures in the neighbourhoods of Tokyo for Nike Inc. While working at Nike Inc., Tokyo, for about eight years, I photographed and visually documented the brand's seasonal collections for merchandising and sales operations, catalogs, wall graphics, e-commerce, and photographed street inspirations in places of interest, relevant to the Japanese market. I have delivered high-quality content and long-term, big-budget stories for a variety of sectors and agencies. Whether leading or working within a team, I work with pre and post-production teams to create fine art-finished, beautifully presented and packaged results. I am the Founder of INTO seasonal magazine, a cultural exploration through photography and film.

Locked Pro Plan feature

Skills

  • Photographic Direction
  • 120 Film
  • Photography
  • Photo Editing
  • Cinematography

Companies I’ve worked with

  • Nike

    Nike

    • Fashion and Textiles
  • L

    Levi Strauss & Co.

    • p

      planb.

      Work history

      Currently

      Director of Photography

      planb.

      Oct 2018
      • Barcelona, Spain
      • Freelance
      • http://www.planbfree.com/ Plan B is an agency in the heart of Barcelona that provides specialised representation of cinematographers worldwide. Our company has been operating for seventeen years, representing an exclusive selection of international Directors of Photography; a carefully selected list of highly-skilled, accomplished specialists in cinematography. We like to collaborate closely with Producers and Directors seeking talents for their projects by helping them find the cinematographer who best suits their productions. The cinematographers we represent have received recognition and many awards at the highest level of International Film & Advertising Festivals, including the Oscar Academy Awards, the BAFTAs, the Goyas, Ariel, Cannes and Camerimage.

      2019

      Photographer/Film documenting street culture

      Levi Strauss & Co.

      May 2014 - Apr 2019
      • London, United Kingdom
      • Freelance
      • I work at Levi Strauss as a contract photographer and photo-book director for a series of youth culture denim projects. I have collaborated closely with Levi’s Merchandising global team throughout the years, putting together a narrative collection of books which celebrates the extraordinary creativity and diversity of youth cultures in different cities around the world: Delhi, Mumbai, London, Tokyo, Paris, Beijing, Shanghai, HK, Saint Petersburg, Moscow, San Francisco, Chicago and more. • visually observe the geography of the place and its inhabitants to make the product relevant to the consumer. • A series of books covering more than 10 cities exploring human trends. • Images photographed for Levi's was also used on their Instagram community to show cultural trends around the world. • Some of the images were used for an exhibition at their Headquarter in San Francisco

      2016

      Photographer/Director of Photography

      Nike

      Dec 2009 - Jul 2016
      • Japan
      • Full Time
      • Production and visual creation of all types of photography and video content at the Nike Japan Marketing Center (JMC) that sets up a unique visual identity to leave an impressive sustainable footprint to our retail audience. I photographed and visually documented the brand's seasonal collections for merchandising and sales operations, catalogs, wall graphics, e-commerce, and photographed street inspirations in places of interest, relevant to the Japanese market. • Seasonal collections; Football, running, training. Baseball, Sportswear, SB skateboarding, Young athletes and yoga. • Merchandising Japan. ( JMC). • Nike Harajuku Japan Initiative (NHJ). • Tokyo Design Studio (TDS).

      Education

      Currently

      Sep 1998
      • London, United Kingdom