About me

I might know a thing or two about performance marketing, content creation, branding, product discovery & growth marketing, so to put it simply – I’m the marketing guy. In numbers? 7 years in business, more than $7M in ad campaigns, and I cannot count how much in revenues for my clients. The story of me: Born and raised in Split, Croatia. Traveled around a bit. Rooted down locally, but the world is my playfield (thank you Internet). Introvert, let’s say. Just an ordinary guy. What do I like? I’m an avid blockchain fan and crypto investor. Or at least I think so. I like the “tech stuff”, no wonder. I like the sea & sun, traveling, writing, and football — not necessarily in that order. On the contrary, I hate the status quo. There is always the next thing and the thing after, and after, and so on. You can do a lot in your life. Never settle.

QuestionsProjectsExperienceTeam

• What’s the purpose of marketing?
• How to find your brand’s tone and voice?

Projects

• Challenging the Status Quo: Renowned x Angela DavisRenowned is a streetwear clothing brand from Los Angeles, multi-featured in the likes of Forbes, Vogue, GQ, WWD, and Hypebeast. Being called “The newest millennial obsession”, “Leading the charge in re-defining streetwear”, and one of the “Top black-owned fashion brands” – Renowned is definitely coming into the spotlight for the years to come. From the branding standpoint, Renowned collections exist to illustrate the duality of the American Dream. Their aim is to showcase not only the triumphs
• Bellabeat - performance marketing strategy and executionWorked together with an internal Bellabeat marketing team to maximize the ROI of advertising campaigns on social media and Google surfaces.

Work history

Co- founder and CMOSplitX
Sep 2019Split, CroatiaFull Time

Skills

• Brand Marketing
• Performance Marketing
• Marketing Strategy
• Marketing Campaigns
• Marketing Consulting
• Marketing Management
• Branding
• Brand Strategy
• Ad Strategy
• Business Strategy

Education

U
U
International BusinessUniversidade de Aveiro
Jan 2016 - Jun 2016Aveiro, Portugal
Activities and societies: Erasmus+ exchangeActivities and societies: Erasmus+ exchange One semester as a Erasmus+ exchange student. Enrolled courses: - International Business - Organizational Behavior and Leadership - Strategic Marketing of Tourist Destinations - Portuguese as a Foreign Language A1
F
F
Master of Science (MSc), IT ManagementFaculty Of Economics, Split
Sep 2014 - Jun 2017Split, Croatia
Grade: Excellent successGrade: Excellent success Activities and societies: Member of IMEF (association of IT Management students), http://imef.me Member of ESN Split, http://esnsplit.comActivities and societies: Member of IMEF (association of IT Management students), http://imef.me Member of ESN Split, http://esnsplit.com - Master course of Business Studies, IT Management - Erasmus+ mobility for the academic year 2015/2016 - University of Aveiro, Portugal.

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Awards

Google Ads CertificationGoogle
Search, Apps, Display, YouTube (Video), Shopping, Measurement 2016-ongoing