Jacqui J. Free-Sze

Jacqui J. Free-Sze

Global Senior Lead, Creative at On. (ex- Meta, Aesop, AKQA, Nike)London, United Kingdom
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Jacqui J. Free-Sze

Jacqui J. Free-Sze

Global Senior Lead, Creative at On. (ex- Meta, Aesop, AKQA, Nike)London, United Kingdom
About me
A multidisciplinary Creative Director, Central Saint Martins Alumni with 12+years experience; a background in Concept, Art-Direction, Photography, Design. Passionate storyteller. Selected by CampaignLive 'Future Leaders' 2022 and 'Future Ones-to-Watch’, 2019. Currently Global Senior Lead, Creative at On. Previously Senior Art Director/Creative Lead at Meta, Global Senior Art Director at Aēsop, Creative Lead at AKQA. Client-facing lead with an entrepreneurial spirit, problem-solver, leading teams and is dedicated to creating work that moves cultures forward; developing industry leading global brand-marketing innovative 360 campaigns from concept to execution, with a focus on innovation and purpose through sustainable lens. Passionate in using creativity and tech for social good; proactively pitched and unlocked budget to lead a cross-functional team of 50+ at Meta creating a global campaign raising awareness for human-trafficking through immersive education, serving as Meta's first case study in the metaverse using AR/VR for non profits with real measurable impact. Continues to serve as Judge, Panel Speaker and Mentor for D&AD New Blood and University of the Arts London. As a self taught photographer, work has been featured in GQ, HypeBae, AdWeek, CampaignLive, Wired, The Drum and more, featuring talent such as David Beckham, Tiger Woods, . - PDF portfolio available on request. BYJACQUI.COM // FREE-SZE.COM
Projects
  • Aesop x RÆBURN
    Aesop x RÆBURNRole: Global Senior Art Director at Aesop Responsible for Campaign Concept, Art Direction, Film Direction and Videography. - Senior Art Director: Jacqui J. Sze Senior Copy Writer: Nathalie Olah Visual Merchandising Designer: Gabriela Draffen & Alister Schulter Head of Global Visual Merchandising: Carolyn Jackson Videographers: Jacqui J. Sze & Edvinas Bruvas Photographer: Edvinas Bruvas Film Editor: Alexander Ingham Brooks Production: UNIT & The Hand of God Creative Producer: Stacey Kom Edit Prod
  • House99 1 Year Anniversary with David Beckham
    House99 1 Year Anniversary with David BeckhamResponsible for: Lead Photographer on set, featured on GQ; Concepting + Art Direction for Short-film with Client & AKQA Team. https://www.gqmagazine.fr/style/article/pour-les-un-an-de-sa-marque-house-99-david-beckham-surprend-ses-fans
  • House99 Lookbook
    House99 LookbookLead Photographer on shoot; Senior Creative on Art Direction.
  • House99 x David Beckham
    House99 x David Beckham
  • David Beckham x House99 x L'Oreal
    David Beckham x House99 x L'Oreal
  • Jamie Oliver x Amazon Alexa
    Jamie Oliver x Amazon AlexaResponsible for Art Direction & Photography, 2016. Jacqui J. Sze
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Work history
    On logo
    On logo
    Global Creative LeadOn
    London, United KingdomFull Time
    Responsible for leading the creative direction across global marketing campaigns by guiding the output of art directors, designers and copywriters; collaborating with cross-functional leads to craft stories that ignite the human spirit forward and speak to the culture of our communities. www.on.com
    Aesop logo
    Aesop logo
    Global Senior Art DirectorAesop
    London, United KingdomFull Time
    Global campaigns for Aesop.
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Skills
  • Film
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Photography
Education
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    Foundation Degree in Graphic DesignLondon College of Communication, UAL
     - London, United Kingdom
    1st Distinction.
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    BA Graphic DesignCentral Saint Martins (UAL)
     - London, United Kingdom
    Specialised in Graphic Design, Illustration. Distinction
Awards
    C
    C
    Future Leaders 2022Campaign Live
    Meta logo
    Meta logo
    Meta Lighthouse Case Studies 2022Meta