About me

I’m an award-winning marketeer, consultant and entrepreneur with a track record of pioneering new business models and approaches that equip businesses to thrive. I solve problems for my clients by combining imagination, inclusivity and on-the-job learning. This approach empowers individuals and teams reach their best and builds their capacity going forward, accelerating personal and business growth. My solution may be a swift series of 1:1 conversations, through to leading 30-90 day sprints to empower and enable their teams to deliver with excellence. Throughout my career, I’ve always been on the cutting-edge of new business models and creativity. I love helping clients to 1) explore the future of their business, brand and organization and 2) facilitating delivery of the elements that bring their vision into reality. My broad and varied experiences enable me to see challenges through multiple perspectives as I’ve been a client, agency owner and consultant. Here’s a snapshot of my leading-edge experiences: Digital brand building I pioneered several of P&G’s earliest digital campaigns and platforms (including building a social network in 2006!) before becoming Digital Brand Manager for the Prestige Division ($2bn revenue). I became one of P&G’s top digital experts, consulting across the entire Western European portfolio (winning multiple global awards). Since then. I’ve helped numerous businesses innovate their business models and communications to better engage their consumers and employees. Generating advantage from Gen-Z + Millennials I co-founded Reluctantly Brave, a pioneering consultancy with inclusion at the core. One of the key ingredients was the award winning (Young) Braves program. We trained strategists 16-24yrs old, bringing them into client projects for C-Suite and Directors at clients such as DLA Piper, Nando’s, and Starbucks. Super-charging start-ups Reluctantly Brave’s aim was to be a world-class consultancy and successfully advised CEOs of start-ups to secure funding as well as brands wanting to ‘be more start-up’ including Kellogg’s, Thomson Reuters and Walgreen Boots Alliance. I’m also a Director of Added Ventures, an incubator where I’ve developed business models and brand strategy for start-ups (to date with a 50% conversion to funding). Brand strategy expert I’ve shaped the future direction for many of the world’s leading brands (such as BBC, BP, HSBC, and Unilever and start-ups), encouraging them to move into new segments, technologies and territories. My foundational skills we built in brand management at P&G including commercial marketing (doubling Lacoste Fragrances UK revenue) before leading global strategy and design for their $250m youth segment. Post P&G, I transitioned to brand strategy at a variety of industry leading brand and innovation agencies such as BBH, Design Bridge, Landor and The Clearing, before setting up Reluctantly Brave. Facilitating new possibilities At P&G I discovered a passion for training and facilitation, leading the top rated Western European ‘Inspirational Presenters’. I honed my facilitation skills on a variety of brand strategy, innovation and culture change projects in various leading agencies. This culminated at Reluctantly Brave’s inclusive co-creative approach, where real difference is brought into the room. I extended my expertise exploring topics such as gender balance, D&I and engaging Gen-Z and Millennials – co-creating new and exciting possibilities between for our clients. Awards P&G Alumni 2019: ‘Visionaries under 40’ // Royal Society of the Arts 2018: Fellow // National Diversity Awards 2017: Best Community Organisation for Age, Reluctantly Brave’s (Young) Braves // P&G Prestige Products 2010: Presidents Award // P&G Digital 2010: Top rated Digital Team (along with Pampers) // P&G Vice-Chair 2010: Best Digital Business and Organisation // Webby 2011: Best beauty & cosmetics site, Boss Night // P&G Western Europe 2007: Platinum Training Award, Inspirational Presenters // Cannes 2007: Lacoste Love of Pink Shortlisted for Best Film // FIFI award 2004: Lacoste touch of Pink (largest ever UK fine fragrance launch).

QuestionsProjectsExperienceTeam

• Are there any indigogo experts out there?
• We're looking for someone passionate about graphic novels to join our illustrator team (from now - end May full time)
• Looking for a team of illustrators for a graphic book (simple B&W, life-like illustrations). Do you know fresh talent looking for a break?

Work history

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ConsultantSelf Employed
Apr 2020London, United KingdomPart Time
"If your only tool is a hammer, then every problem looks like a nail" (Abraham Maslow). I bring a broad range of experiences to help leaders identify and solve inter-related challenges. In summary, I help leaders to * solve challenges * enhance strategy * elevate brand strategy & design * develop & deliver training tools *
Ordnance Officer + DirectorReluctantly Brave
Mar 2012 - Oct 2019London, United KingdomFull Time
• Founded Reluctantly Brave in 2012, with the ambition of becoming a world-class consultancy that also delivers positive social outcomes. Built the business from scratch with no loans. Worked for the first 3 years in mornings, lunch-times, evenings and weekends whilst working full time. Went full time in 2014. • Developed our agency business model with partnership team, including writing the business plans. Developed capability in methodologies for leadership development, innovation, culture change and branding. • Day to day responsibility for strategic output of client work, talent development and marketing. This includes leading our award winning (Young) Braves program where 16-24yr olds from any background are trained as strategists to work with us on client projects. I love training and developing people, particularly young people. • Our clients are everyone from CEO’s of global businesses to entrepreneurs. Clients include Coty, DLA Piper, EDF Energy, GSMA, iCON Infrastructure, Jagex, LDC, Sanisbury’s, Thomson Reuters, YoungPlanet. Pro-bono 10-15% p.a. for various NGOs including First Love Foundation, Code First Girls and the UN’s Girl Up. • Founded venturing business (Added) Ventures in 2016, taking equity in tech start-ups who are values aligned to the Reluctantly Brave mission and values. To date 50% of our investments achieved funding.

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Skills

• Brand Strategy
• Marketing
• Brand Architectue
• Brand Consultancy
• Brand Management
• Innovation
• Culture Change
• Leadership
• Facilitation
• Training

Education

Postgraduate Diploma in ManagementUniversity of Cambridge
Oct 2002 - Dec 2002Cambridge, United Kingdom
Judge Business School
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BAOxford University
Oct 1999 - Dec 2001Oxford, United Kingdom
Geography M.A.

Awards

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P&G Alumni 2019: ‘Visionaries under 40’P&G Global Alumni
FellowRoyal Society of Arts

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