Reluctantly Brave

Incubating Business Imagination & Change


We are both think tank and do tank. We are the future of consultancy, now – combining the best of think tank, consultancy and creative studio to guide clients through creative journeys from start to finish. We act as a bridge to get clients from where they are now, to their vision. We work along 3 pathways (Brand, Innovation & Culture): + Exploring opportunities & possibilities for businesses with rigour + Guiding our clients strategically in the best possible direction + Shaping the creation of that future, from design to capability building We do all that with a socially responsible ethos. We work globally across sectors such as law, energy, food, technology and retail. Our clients are diverse: from Starbucks, GSMA and Boots Opticians to our local foodbank. We also work with world-class talent, successfully blending (Young) Braves from all parts of society with leaders and influencers in fashion, nutrition, music and politics. Our interdisciplinary approach gives us diverse perspectives on challenges and delivers superior results. On top of this, sustainability is baked into our core: for every paying client who hires us, we take on a non-paying client. So, hiring us creates a positive feedback loop in local communities. Our home is in Hackney, London. We’ve just opened our first international office in Detroit, USA.

People who have worked with Reluctantly Brave