About me
I am a writer and strategist who excels at making complex things simple. With deep experience of strategy, management and communications across multiple industry sectors, I astonish people with the speed I grasp their business and create new strategies or translate it into simple, engaging copy. After a period running an agency and a charity, I am back working freelance.
Projects
- Copywriting, strategy on annual, financial & sustainability reportsKey part of the team producing the annual, financial and sustainability reports for multibillion dollar agricultural commodities business Louis Dreyfus Company from 2014-2020. Across this work I: - Worked closely with client’s Head of Sustainability and Communications team - Advised on sustainability and communications strategy; - Wrote copy for six annual and six sustainability reports (for FYs ending 2013-18); - Worked with graphic designers on designing annual, interim and sustainability re
- Tone of voice guide for IHG sustainability communicationsI was called in by Landor to assist on a project developing the tone of voice for the ESG communications of one of the world's largest hotel groups. Working with the team to quickly understand the strategy, I produced a series of tone of voice examples for communicating a range of messages across multiple channels, including sustainability report, website, social media and in-hotel communications. Result: tone of voice guide quickly completed; Landor asked me back to help on other projects.
- Copywriting corporate website and marketing collateralAs part of the team creating a new website for leading investment fund iCON Infrastructure, my role was to: - Write copy for new website - Proofread and amend investor-facing marketing collateral - Write copy when client needed website updating Client, investors impressed with website; secured retained design, writing and website work
- Strategy and writing for start-up YoungPlanetWe worked with an investor/entrepreneur on the launch of an exciting new circular economy/sharing platform called YoungPlanet - giving kids stuff you don't need a new home where it will be enjoyed. On this project, as part of the team I: - Helped develop the brand positioning and launch strategy, including vision/mission/values, defining audiences and consumer groups, consumer and market research, where-to-play, and developing tone of voice, look and feel; - Participated in workshops and event
- Strategy and copywriting on LDC's first sustainability reportI wrote all the copy for the 2012 sustainability report for Louis Dreyfus Commodities (now Louis Dreyfus Company), one of the world's largest commodities companies, dealing with sensitive strategic issues. It was their first ever standalone sustainability report. My work involved: - researching current company position and approaches to sustainability reporting across various sectors; - creating short and medium term strategy within which report was to sit; - liaising with client's Head of Sust
Work history
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Strategist & CopywriterVarious companies
Margate, United KingdomFreelance
I am returning to freelance work in brand strategy and copywriting. My passion is for brands changing the world through their purpose, sustainability efforts or innovation.
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Compliance & Governance ManagerFirst Love Foundation
- London, United KingdomPart Time
I was engaged for one year to help this small, innovative charity upgrade its policies and procedures. I have been responsible for drafting 30+ policies. As well as presenting a significant writing project, this has required working with staff to get the content right and presenting policies to the Board. The full suite of compliant policies was completed by the end of November 2022.
Alongside writing policies, I have supported the operational team in drafting a raft of new procedures, and developed and delivered training to equip the team to implement new policies.
I moved to this role from my position as Chief Operating Officer as I wished to move away from managing a large team to focus on project-specific work.
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Education
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MA PhilosophyUniversity College London
- London, United Kingdom
I completed a range of courses and wrote my dissertation on Kierkegaard's "Fear and Trembling".
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Bachelor of Civil LawUniversity of Oxford
- Oxford, United Kingdom
I was a Graduate Scholar and Art's and Humanities Research Council award-holder at Christ Church, Oxford. I obtained a distinction.
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