Waste is an independent digital creative agency founded in 2006 on the principle of cutting out unnecessary agency fluff in favour of urgency, expertise and a no-fuss attitude. We call this approach Maximum Digital. Minimum Nonsense. With offices in London and Los Angeles, we employ 60 specialists covering strategy, creative, social & web content, advertising, digital experiential, DOOH, UX and SEO. Our client list includes Supercell, the mobile gaming giant, for whom we deliver player acquisition and retention built around community listening and high-speed, high-quality content creation. Other entertainment clients are Nintendo, Sega, Warner Brothers, Turner and Ubisoft. Waste also provides digital leadership for energy giant Centrica, covering British Gas, Hive, Dyno and Direct Energy. Other clients include dating app Badoo, lottery giant Camelot and media brand family Oath. The Maximum Digital, Minimum Nonsense approach has seen us win more than 50 awards, including Awwwards, BIMAs, FWA, CIM, Pixels, Lovies, W3 and Webbys. Waste is renowned for brewing our own craft beer, the Waste Pale Ale (WPA), a firm favourite with clients and partners. We also support the UK based gaming charity, SpecialEffect.