James Walters
Available

James Walters

Turning user & business needs into engaging digital experiencesLondon, United Kingdom
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James Walters
Available

James Walters

Turning user & business needs into engaging digital experiencesLondon, United Kingdom
About me
I help organisations understand their audience, and use that knowledge to develop digital experiences which engage their customers and differentiate them from their competitors. • Understand who the audience/customers are, and what they need • Analyse and interpret research • Identify, and prioritise, the problems to solve • Develop engaging solutions CX and service design A hands-on designer, I bring evidence-based, user-centred, methodologies to all stages of product development. • Research & discovery - workshops, interviews, user testing • Definition - content strategy, IA, product strategy • Design - workflows, journeys, wireframes, prototyping Project experience I have worked with organisations of all sizes, from startups to FTSE 100s to charities. • E-commerce, product landing pages, microsite and brand sites • On-boarding, membership and loyalty programmes • Banking & financial services • B2B - dashboards, single customer views, & workflows Team experience • Senior or lead with mentoring experience • Workshop facilitation, sided deck preparation and presenting • Agile, waterfall, small and large teams • Long-term experience of remote working both colleagues and clients
Projects
  • Change of company name, and new branding.
    Change of company name, and new branding.How we work with businesses to deliver better return on investment for them, and a better experience for their customers.
Projects credited in
  • Analysis of your existing app, website or service experience
    Analysis of your existing app, website or service experienceUncover the strengths and weaknesses of your app, website, or digital product, from the perspective of your users: • Points of friction faced by your users • Usability & accessibility problems • Uncover opportunities • Prioritise where to focus effort https://thedigitalbrand.studio/expert-review
  • App or website strategy 1:1
    App or website strategy 1:1If your app, website, or SaaS product is not performing as expected then this session will identify the possible causes, develop a strategy to address them and help get you back on track: • Your business goals, market, and customers/users • What is going wrong and why • Strategy, and actionable plan, to get you back on track https://thedigitalbrand.studio/strategy-1-1
  • Workshop planning & facilitation
    Workshop planning & facilitationWorkshop sessions, planned and facilitated either in-person or remotely, tailored to you, your project and your needs. These will generate solutions, bring clarity, and create consensus and ownership around the project. • Planning • Facilitation • Playback https://thedigitalbrand.studio/workshops
  • Website strategy workshop for small businesses & startups
    Website strategy workshop for small businesses & startupsPutting together a portfolio or small-business website can feel daunting. This session will provide you with tools and strategies to plan and deliver an engaging and effective web presence. • Map your user journeys • Create your content strategy • Map your site structure & navigation • Prioritised plan for developing your site https://thedigitalbrand.studio/website-strategy
  • Expert Review
    Expert ReviewOur small business client had been considering a website redesign as the route to attracting more business. An Expert Review helped them improve engagement, and enabled them to save a significant amount of money and time by deferring the redesign.
  • Identifying the big wins, sizing & prioritising features
    Identifying the big wins, sizing & prioritising featuresResearch with stakeholders & users identified pain points, goals and biggest wins. Each was assessed for benefit brought & dev effort required. Assessing the cost-benefit of each feature enabled an MVP and product road map to be defined.
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Work history
    The Digital Brand Studio Ltd logo
    The Digital Brand Studio Ltd logo
    UX designerThe Digital Brand Studio Ltd
    London, United KingdomFull Time
    I help organisations understand their audience, and use that knowledge to develop digital experiences which engage their customers and differentiate them from their competitors. • Understand who the audience/customers are, and what they need • Analyse and interpret research • Identify, and prioritise, the problems to solve • Develop engaging solutions CX and service design A hands-on designer, I bring evidence-based, user-centred, methodologies to all stages of product development. • Research & discovery - workshops, interviews, user testing • Definition - content strategy, IA, product strategy • Design - workflows, journeys, wireframes, prototyping Project experience I have worked with organisations of all sizes, from startups to FTSE 100s to charities. • E-commerce, product landing pages, microsite and brand sites • On-boarding, membership and loyalty programmes • Banking & financial services • B2B - dashboards, single customer views, & workflows • Team experience • Senior or lead with mentoring experience • Workshop facilitation, sided deck preparation and presenting • Agile, waterfall, small and large teams • Long-term experience of remote working both colleagues and clients
    The Digital Brand Studio Ltd logo
    The Digital Brand Studio Ltd logo
    UX DesignerThe Digital Brand Studio Ltd
    London, United KingdomFreelance
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Skills
  • Workshop Facilitation
  • User Journeys
  • Customer Experience
  • Customer Journey
  • UX Consultancy
  • UX Copy
  • UX Architecture
  • UX Design
  • UX Strategy
  • Agile UX