James Walters
Available

James Walters

Digital Experience DesignLondon, United Kingdom
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James Walters
Available

James Walters

Digital Experience DesignLondon, United Kingdom
About me
I help organisations understand their audience, and use that knowledge to develop digital experiences which engage their customers and differentiate them from their competitors. • Understand who the audience/customers are, and what they need • Analyse and interpret research • Identify, and prioritise, the problems to solve • Develop engaging solutions CX and service design A hands-on designer, I bring evidence-based, user-centred, methodologies to all stages of product development. • Research & discovery - workshops, interviews, user testing • Definition - content strategy, IA, product strategy • Design - workflows, journeys, wireframes, prototyping Project experience I have worked with organisations of all sizes, from startups to FTSE 100s to charities. • E-commerce, product landing pages, microsite and brand sites • On-boarding, membership and loyalty programmes • Banking & financial services • B2B - dashboards, single customer views, & workflows Team experience • Senior or lead with mentoring experience • Workshop facilitation, sided deck preparation and presenting • Agile, waterfall, small and large teams • Long-term experience of remote working both colleagues and clients
Projects credited in
  • Identifying the big wins, sizing & prioritising features
    Identifying the big wins, sizing & prioritising featuresResearch with stakeholders & users identified pain points, goals and biggest wins. Each was assessed for benefit brought & dev effort required. Assessing the cost-benefit of each feature enabled an MVP and product road map to be defined.
  • E-commerce CX - research, discovery, definition & UX
    E-commerce CX - research, discovery, definition & UXUX lead researching the on & off-line purchase experience for a skincare & beauty brand. Responsible for hands-on research & for analysing, and cataloguing, findings. Outputs included journeys maps & strategic insights. UX lead on subsequent redesign of e-commerce site.
  • Engaging Gen Z for a sporting events startup
    Engaging Gen Z for a sporting events startupUX lead for research, definition & UX for a sports event startup. Audience research, & interviews, informed engagement, & communications strategies. Insights into what appeals to the audience informed development of a strategy, & platform which supports it.
  • Attracting, & nurturing, new citizen scientists
    Attracting, & nurturing, new citizen scientistsUX lead for discovery, definition & build of two citizen science web apps. Research, & journey mapping, led to insights which informed gamification, social media & comms strategies designed to engage enthuse, & educate, new contributors.
  • Defining, & designing for, B2B & B2C audiences
    Defining, & designing for, B2B & B2C audiencesUX lead, & facilitator for a series of workshops with stakeholders which identified audiences, personas, journeys & outcomes. The insights informed new journeys, content strategy, IA, & strategy, tailored to the needs of the diverse audience.
  • Identifying, & designing for, the one key audience
    Identifying, & designing for, the one key audienceLead a series of workshops with this B2B client, to identify who their key audience is, & the role the site plays in their decision making. The resulting insight led to a new strategy, & site structure, tailored specifically to gaining conversions form that key audience.
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Work history
    The Screengrocer Ltd logo
    The Screengrocer Ltd logo
    UX designerThe Screengrocer Ltd
    London, United KingdomFull Time
    I help organisations understand their audience, and use that knowledge to develop digital experiences which engage their customers and differentiate them from their competitors. • Understand who the audience/customers are, and what they need • Analyse and interpret research • Identify, and prioritise, the problems to solve • Develop engaging solutions CX and service design A hands-on designer, I bring evidence-based, user-centred, methodologies to all stages of product development. • Research & discovery - workshops, interviews, user testing • Definition - content strategy, IA, product strategy • Design - workflows, journeys, wireframes, prototyping Project experience I have worked with organisations of all sizes, from startups to FTSE 100s to charities. • E-commerce, product landing pages, microsite and brand sites • On-boarding, membership and loyalty programmes • Banking & financial services • B2B - dashboards, single customer views, & workflows • Team experience • Senior or lead with mentoring experience • Workshop facilitation, sided deck preparation and presenting • Agile, waterfall, small and large teams • Long-term experience of remote working both colleagues and clients
    Manifesto logo
    Manifesto logo
    UX leadManifesto
     - London, United KingdomFreelance
    Definition sprints
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Skills
  • Workshop Facilitation
  • User Journeys
  • Customer Experience
  • Customer Journey
  • UX Consultancy
  • UX Copy
  • UX Architecture
  • UX Design
  • UX Strategy
  • Agile UX