I help organisations understand their audience, and use that knowledge to develop digital experiences which engage their customers and differentiate them from their competitors.
• Understand who the audience/customers are, and what they need
• Analyse and interpret research
• Identify, and prioritise, the problems to solve
• Develop engaging solutions
CX and service design
A hands-on designer, I bring evidence-based, user-centred, methodologies to all stages of product development.
• Research & discovery - workshops, interviews, user testing
• Definition - content strategy, IA, product strategy
• Design - workflows, journeys, wireframes, prototyping
Project experience
I have worked with organisations of all sizes, from startups to FTSE 100s to charities.
• E-commerce, product landing pages, microsite and brand sites
• On-boarding, membership and loyalty programmes
• Banking & financial services
• B2B - dashboards, single customer views, & workflows
Team experience
• Senior or lead with mentoring experience
• Workshop facilitation, sided deck preparation and presenting
• Agile, waterfall, small and large teams
• Long-term experience of remote working both colleagues and clients
Projects
Projects credited in
- Analysis of your existing app, website or service experienceUncover the strengths and weaknesses of your app, website, or digital product, from the perspective of your users: • Points of friction faced by your users • Usability & accessibility problems • Uncover opportunities • Prioritise where to focus effort https://thedigitalbrand.studio/expert-review1
- App or website strategy 1:1If your app, website, or SaaS product is not performing as expected then this session will identify the possible causes, develop a strategy to address them and help get you back on track: • Your business goals, market, and customers/users • What is going wrong and why • Strategy, and actionable plan, to get you back on track https://thedigitalbrand.studio/strategy-1-11
- Workshop planning & facilitationWorkshop sessions, planned and facilitated either in-person or remotely, tailored to you, your project and your needs. These will generate solutions, bring clarity, and create consensus and ownership around the project. • Planning • Facilitation • Playback https://thedigitalbrand.studio/workshops1
- Website strategy workshop for small businesses & startupsPutting together a portfolio or small-business website can feel daunting. This session will provide you with tools and strategies to plan and deliver an engaging and effective web presence. • Map your user journeys • Create your content strategy • Map your site structure & navigation • Prioritised plan for developing your site https://thedigitalbrand.studio/website-strategy
- Expert ReviewOur small business client had been considering a website redesign as the route to attracting more business. An Expert Review helped them improve engagement, and enabled them to save a significant amount of money and time by deferring the redesign.
- Identifying the big wins, sizing & prioritising featuresResearch with stakeholders & users identified pain points, goals and biggest wins. Each was assessed for benefit brought & dev effort required. Assessing the cost-benefit of each feature enabled an MVP and product road map to be defined.
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Work history
UX designerThe Digital Brand Studio Ltd
London, United KingdomFull Time
I help organisations understand their audience, and use that knowledge to develop digital experiences which engage their customers and differentiate them from their competitors.
• Understand who the audience/customers are, and what they need
• Analyse and interpret research
• Identify, and prioritise, the problems to solve
• Develop engaging solutions
CX and service design
A hands-on designer, I bring evidence-based, user-centred, methodologies to all stages of product development.
• Research & discovery - workshops, interviews, user testing
• Definition - content strategy, IA, product strategy
• Design - workflows, journeys, wireframes, prototyping
Project experience
I have worked with organisations of all sizes, from startups to FTSE 100s to charities.
• E-commerce, product landing pages, microsite and brand sites
• On-boarding, membership and loyalty programmes
• Banking & financial services
• B2B - dashboards, single customer views, & workflows
• Team experience
• Senior or lead with mentoring experience
• Workshop facilitation, sided deck preparation and presenting
• Agile, waterfall, small and large teams
• Long-term experience of remote working both colleagues and clients
UX DesignerThe Digital Brand Studio Ltd
London, United KingdomFreelance
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Skills
- Workshop Facilitation
- User Journeys
- Customer Experience
- Customer Journey
- UX Consultancy
- UX Copy
- UX Architecture
- UX Design
- UX Strategy
- Agile UX