JT

Jamie Thorp

WriterUnited Kingdom
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Mike Reed
JT

Jamie Thorp

WriterUnited Kingdom
Projects credited in
  • GoodFind
    GoodFindWe created the verbal identity for GoodFind, a marketplace for ethical and sustainable products. The work won a Silver Brand Impact Award for Copywriting in 2021.
  • Bang & Olufsen: tone of voice
    Bang & Olufsen: tone of voiceBang & Olufsen is an audio icon. But their voice didn’t resonate with music lovers like it should. It was distorted with overly technical language, and lacked the precision and power they’re famous for. Working in harmony with design agency Snask and Bang & Olufsen’s in-house team, we created a voice that plays on the senses, de-waffles language, and balances the tech specs of each product with the experience of listening to it. It’s not about X watts of power or a however-many-Hz frequency ra
  • Byron: Poetry in a Bun
    Byron: Poetry in a BunWith patties pressed from the finest meats and burgers stacked with an artist’s touch, the food Byron makes is poetry in a bun. We helped put that poetry into motion. It was time for Byron to beef up their branding. Inspired by their famous namesake, they worked with Taxi to develop a strategy all around poetry. There was just one thing missing. Poems. First we wrote a lyrical manifesto, capturing the Byron philosophy in verse form. Then, we came up with rhymes for all the flavours of the men
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