About me

As a life long art and design enthusiast from an early age I knew I wanted a career in the creative industry. Having freelanced for a number of years around the West Midlands, I had the opportunity to set a business with my partner when I moved to Malvern. During this time my business skills have developed to build on my existing design skills. My personal strengths are that I am honest, down-to-earth and trustworthy. My professional strengths are attention to detail, problem solving and have extensive knowledge of print production. Outside of work my interests of design, photography and typography continue to new hobbies, courses and visiting exhibitions. Over the last 10 years I have grown my networking, communication and organisation skills for the business. I am personable, reliable and conscientious with good communication skills and have the flexibility to work in a team.

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Projects

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  Personalised diariesThese personalised diaries and unique stationery ranges help fill a gap in the current market. They have been designed to inspire social workers to organise their work life quicker and easier. This idea helps to schedule the number of meetings, reports, phone calls to schedule everyday, week and month. I created a new layout by combining client sketches to develop the new products. I took the time to explain the technical details and production methods to fit his budget, making the project as se
• Curteis jewelleryReinforcing the UK brand by showcasing the jewellery collections. I designed a set of three brochures using Pantone colours and UV varnish in litho print. I worked alongside the photographer to art direct the premium range to ensure the style kept to the branding. This ran across all marketing and exhibition material as well as a range of jewellery boxes and printed acrylic blocks which I helped to design and source.
• Hands on at Work brandingTo rebrand the website design in an engaging way to reflect the clients ethos. I project managed the client brief, brand guidelines, designing the front end of the site and worked alongside the web developer for the Wordpress site. To read more visit: https://idcreativedesign.co.uk/portfolio/handsonapproach/
• JMDA Product DesignVarious projects over the last nine years supporting their team with a consistent branding across their stationery, website, marketing materials and social media channels. Print includes five colour printed brochure and UV varnish on business cards. Read more about the project here: https://idcreativedesign.co.uk/portfolio/global-designs/
• PerfectFit HarnessWorking with the CEO and Marketing Manager to move the business away from the founding name of Dog Games. With the pandemic the business had moved more online, the new logo/marker is scaleable for all devices. With a consistent brand ensures they are recognised by the same customers who are used to meeting face-to-face. I helped them move their brand to be consistent from print to online with a logo suite and a set of brand guidelines to follow. https://idcreativedesign.co.uk/portfolio/creatin
• Community Catalysts brochure designTo support UK small enterprises and SMEs a new 40 page guide was created. The PDF guide has been designed ready to download from their website. I advised and designed the booklet within existing brand guidelines and production for digital and print media.

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Work history

Graphic DesignerID Creative Design
Apr 2011Malvern Hills, Malvern WR14 4DG, UKFreelance

Skills

• Graphic Design
• Graphic Print
• Project Management
• Client Communication
• Customer Facing
• Brochure Design
• Stationary Design
• Exhibition Branding
• Signage Design
• Brand Design

Education

(BA) Visual Communication & Packaging DesignDepartment of Art and Design at Sheffield Hallam University
Aug 1993 - Jun 1995Sheffield, United Kingdom
C
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HND Graphic DesignCumbria College of Art and Design
Aug 1991 - Jun 1993Carlisle, United Kingdom

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