Senior member of the UMOD marketing team, leading on priority compilation and artist releases. Spearhead 360 marketing campaigns, including but not limited to:- TV and online media buying, outdoor, digital and social as well as PR, live and promotion team management. Work alongside the playlist marketing team - assisting in strategy development across platforms including Spotify, Apple Music, Deezer and Amazon music. Particularly marketing these off-platform. Lead on successful compilation campaigns, including gold certified albums, MTV Rocks-Universal Music UK's longest running No. 1 album since 2008, American Road Trip and The Rock Album-taking each album from concept to delivery. MTV Rocks, in partnership with MTV UK is currently UMOD's most successful album of 2018. Largely attributed to strategic media planning and collaboration with Viacom to create a highly targeted TV and digital campaign, and media spend-which included the label's first integrated use of broadcast VOD across VIACOM, Channel 4 and ITV. Line manager to marketing coordinators and marketing intern; providing day-to-day support, managing employee performance and tackling any work based issues which require resolution Manage lucrative partnerships with clients including MTV UK, Island Records and Magic FM.
Managed world class on air, out-of-home, digital and social marketing campaigns across allocated television campaigns on ITV2 and ITVBe to deliver against the annual marketing strategy-campaigns included Family Guy on ITV2, Celeb Juice & MOBO Awards, 2016. Led on digital and social activity across ITV2 and ITVBe - identified new opportunities, managed influencer marketing and paid social implementation. Managed ITV2' s 2Awesome campaign-a cross platform, youth hub aimed at the fickle 13 19 youth market: which spanned linear, social and VOD platforms. Contributed as part of the wider team, to the development of a plan for marketing activity- commercial partners include Spotify, Diet Coke and Channel Mum. Steered the process on allocated projects from planning & briefing through to development of ideas with ITV Creative or external agencies, media planning, to delivery of the campaign.