Projects credited in
- One Direction & Save The Children’s #Action1DWorking with One Direction, we created the #Action1D film Dear World Leaders, in collaboration with millions of 1D fans across the globe during a month long mobile/social campaign. Informed by almost 80,000 emotive submissions from 172 countries, the film represents a mindful, empowered generation calling out for change. The project is one of the largest activations in action/2015, a global citizens’ movement to end extreme poverty and tackle inequality and climate change. onedirectionmusic.com/
- MTV BASE GARAGE ANTHEMS TV ADVERT & DIGITALApproached by Universal Music On Demand & MTV, I was tasked with bringing album artwork to life for their MTV Base Garage Anthems launch. MTV & Universal wanted a 30 second TV advert, along with spots for Facebook, Instagram and Youtube Pre-Rolls for their campaign. After many hours on the decks (aka Cinema 4D), I used three of MTV Base’s brand colours to create an abstract journey through musical history. This was a quick turn around but was great to muck around and play with MTV’s branding. Th
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Work history
Marketing ManagerUniversal Music UK
London, United KingdomFull Time
Senior member of the UMOD marketing team, leading on priority compilation and artist releases.
Spearhead 360 marketing campaigns, including but not limited to:- TV and online media buying, outdoor, digital and social as well as PR, live and promotion team management.
Work alongside the playlist marketing team - assisting in strategy development across platforms including Spotify, Apple Music, Deezer and Amazon music. Particularly marketing these off-platform.
Lead on successful compilation campaigns, including gold certified albums, MTV Rocks-Universal Music UK's longest running No. 1 album since 2008, American Road Trip and The Rock Album-taking each album from concept to delivery.
MTV Rocks, in partnership with MTV UK is currently UMOD's most successful album of 2018. Largely attributed to strategic media planning and collaboration with Viacom to create a highly targeted TV and digital campaign, and media spend-which included the label's first integrated use of broadcast VOD across VIACOM, Channel 4 and ITV.
Line manager to marketing coordinators and marketing intern; providing day-to-day support, managing employee performance and tackling any work based issues which require resolution Manage lucrative partnerships with clients including MTV UK, Island Records and Magic FM.
Marketing ExecutiveITV
- London, United KingdomFreelance
Managed world class on air, out-of-home, digital and social marketing campaigns across allocated television campaigns on ITV2 and ITVBe to deliver against the annual marketing strategy-campaigns included Family Guy on ITV2, Celeb Juice & MOBO Awards, 2016.
Led on digital and social activity across ITV2 and ITVBe - identified new opportunities, managed influencer marketing and paid social implementation.
Managed ITV2' s 2Awesome campaign-a cross platform, youth hub aimed at the fickle 13 19 youth market: which spanned linear, social and VOD platforms.
Contributed as part of the wider team, to the development of a plan for marketing activity- commercial partners include Spotify, Diet Coke and Channel Mum.
Steered the process on allocated projects from planning & briefing through to development of ideas with ITV Creative or external agencies, media planning, to delivery of the campaign.
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Skills
- Marketing
- Advanced Copywriting
- Digital Expertise
- Paid Social
- Social Content Strategy
- Broadcast Television
- Editorial
- Digital Production
- Brand Creative Strategy
- Brand Management
Education
BA(Hons) Advertising and Brand Management
- Manchester, United Kingdom