jason smith

jason smith

Senior DesignerLondon, United Kingdom
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Connections
Benjamin Castañeda
Elcin Tozge
Nathalie Dubois Allen
jason smith

jason smith

Senior DesignerLondon, United Kingdom
About me
I’m lucky enough to have worked in design most of my life. From working in the music industry to now working on brand and advertising. I enjoy working on projects that require a high degree of craft and creative thinking. Above all, I am flexible, professional and committed to design solutions that are both original and appropriate with a very strong design focus. Always keeping up-to-date with current design / illustration trends. During the last couple of years i have hosted design workshops with clients and students. I have also been running pitches and leading teams to crate pitch winning design / advertising work. Awards: D&AD Graphite Pencil for graphic design. Shortlisted and exhibited at D&AD 2016/2017 for graphics, packaging and craft for design. WPP CREAM 2016 award in design and branding.
Projects
  • Global Global Rebrand.
    Global Global Rebrand.Global rebrand. With new logo and whole new global design system. Used in 121 countries. Reflecting & integrating the Dettol Duality within the design system, leveraging the lead iconic asset (shield / cross on pack). Design and art direction by me along with a great team at McCann.
  • McCann London - HR Branding
    McCann London - HR BrandingAfter McCanns new identity, the HR department wanted something too. They didn’t have much money so a set of stickers were born from the shapes in the new logo. These shapes then held words and became a super flexible and easy to use design system. They can be used on anything form emails, PPT decks, to folders letters and patterns… All design by me.
  • Aim Higher / Bayer
    Aim Higher / BayerThis Patient engagement programme from Bayer has been launched in Canada and Spain next. Supported by a social campaign to drive traffic to the site and drive a conversation to HCP’s about Bayer.
  • Brand new iD mobile identity.
    Brand new iD mobile identity.This V.I. contains a new mobile first logo, colour refresh and a bespoke font for iD. With a set of rules and styles of how to apply this and other visual assets across all their touchpoints.
  • Sudler Branding / Dots version
    Sudler Branding / Dots versionThis wasn't one of the chosen routes but sometimes its super important to show something that was too brave for the job and the process of the rationale. Enjoy...
  • Sudler rebrand 2020.
    Sudler rebrand 2020.This route brings sutlers creative heritage to the forefront, and celebrates our creative craft and artistic origins. It gives depth to the Sudler brand by opening up a story about where we came from, the talents that founded it and those that have safeguarded it over the years. It feels progressive whilst timeless due to its classic yet crafted nature and bold colour palette, and has a strong visual impact.
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Projects credited in
  • What's Breast for Me?
    What's Breast for Me?A comprehensive awareness campaign to encourage patients, at the point of diagnosis, to discuss and think about the types of treatments available for advanced breast cancer, while considering what matters to them.
  • Captivate
    CaptivateCaptivate, which started out as an event series, is Geometry's thought-leadership platform, bringing new perspectives to senior UK marketing professionals, in areas right at the top of their business agenda. Captivate events tend to take the form of a panel event, with panelists including people at the heart of business leading strategies, focused on growth. Previous panelists have included Just Eat's Head of Innovation, GSK's Head of Digital Commerce, Founder and CEO of Rockar and CMO of Visa
Work history
    McCann London logo
    McCann London logo
    Design DirectorMcCann London
    London, United KingdomFull Time
    VMLY&R logo
    VMLY&R logo
    Lead DesignerVMLY&R
    London, United KingdomFull Time
    Now working for the Rx department as lead designer. Overseeing and managing projects in the studio. Helping the junior designers to develop and become better designers. And loving it.
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Skills
  • Design
  • Print
  • Music Design
  • Advertising
  • Branding
  • Typography
  • Visual Identity
Education
    Kingston School of Art logo
    Kingston School of Art logo
    HND Graphic DesignKingston School of Art
    Kingston upon Thames, United Kingdom