jason smith

jason smith

Senior DesignerLondon, United Kingdom
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jason smith

jason smith

Senior DesignerLondon, United Kingdom
About me
I’m lucky enough to have worked in design most of my life. From working in the music industry to now working on brand and advertising. I enjoy working on projects that require a high degree of craft and creative thinking. Above all, I am flexible, professional and committed to design solutions that are both original and appropriate with a very strong design focus. Always keeping up-to-date with current design / illustration trends. During the last couple of years i have hosted design workshops with clients and students. I have also been running pitches and leading teams to crate pitch winning design / advertising work. Awards: D&AD Graphite Pencil for graphic design. Shortlisted and exhibited at D&AD 2016/2017 for graphics, packaging and craft for design. WPP CREAM 2016 award in design and branding.
Projects
  • Aim Higher / Bayer
    Aim Higher / BayerThis Patient engagement programme from Bayer has been launched in Canada and Spain next. Supported by a social campaign to drive traffic to the site and drive a conversation to HCP’s about Bayer.
  • Brand new iD mobile identity.
    Brand new iD mobile identity.This V.I. contains a new mobile first logo, colour refresh and a bespoke font for iD. With a set of rules and styles of how to apply this and other visual assets across all their touchpoints.
  • Sudler Branding / Dots version
    Sudler Branding / Dots versionThis wasn't one of the chosen routes but sometimes its super important to show something that was too brave for the job and the process of the rationale. Enjoy...
  • Sudler rebrand 2020.
    Sudler rebrand 2020.This route brings sutlers creative heritage to the forefront, and celebrates our creative craft and artistic origins. It gives depth to the Sudler brand by opening up a story about where we came from, the talents that founded it and those that have safeguarded it over the years. It feels progressive whilst timeless due to its classic yet crafted nature and bold colour palette, and has a strong visual impact.
  • ABC Alliance
    ABC AllianceGlobal outcomes for advanced breast cancer have not improved over the past 10 years. Only 1 in 4 patients are expected to live more than 5 years beyond their diagnosis. The ABC Global Alliance gives a voice to the millions left feeling isolated, as they face an uncertain future.
  • Ai Records / 20th anniversary release
    Ai Records / 20th anniversary releaseProject working with the artist Scott King. His words: My idea was to impose a set of rules in the tradition of Conceptual Art... in the tradition of the famous Sol Le Witt maxim: 'the idea becomes a machine that makes the art'. But I also wanted to ‘vulgarise’ this, to make it low brow. My rules were simple: four x four letter words in four colours... at least one word of which must be a ‘swear word’. I was aiming at insults - insults in the tradition of Malcolm Tucker, the foul-mouthed communi
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Projects credited in
  • Captivate
    CaptivateCaptivate, which started out as an event series, is Geometry's thought-leadership platform, bringing new perspectives to senior UK marketing professionals, in areas right at the top of their business agenda. Captivate events tend to take the form of a panel event, with panelists including people at the heart of business leading strategies, focused on growth. Previous panelists have included Just Eat's Head of Innovation, GSK's Head of Digital Commerce, Founder and CEO of Rockar and CMO of Visa
Work history
    VMLY&R logo
    VMLY&R logo
    Lead DesignerVMLY&R
    London, United KingdomFull Time
    Now working for the Rx department as lead designer. Overseeing and managing projects in the studio. Helping the junior designers to develop and become better designers. And loving it.
    The&Partnership logo
    The&Partnership logo
    design directorThe&Partnership
     - London, United KingdomFull Time
    Design director role in charge of 4 designers. Overseeing and managing projects in the studio. Helping the junior designers to develop and become better designers. Hosted design workshops with clients and students to inspire them and teach them about what design is.
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Skills
  • Design
  • Print
  • Music Design
  • Advertising
  • Branding
  • Typography
  • Visual Identity
Education
    Kingston School of Art logo
    Kingston School of Art logo
    HND Graphic DesignKingston School of Art
    Kingston upon Thames, United Kingdom