Global Global Rebrand.

  • jason smith

Global rebrand. With new logo and whole new global design system. Used in 121 countries. Reflecting & integrating the Dettol Duality within the design system, leveraging the lead iconic asset (shield / cross on pack). Design and art direction by me along with a great team at McCann.

Global Global Rebrand. by jason smith
Global Global Rebrand. by jason smith
Global Global Rebrand. by jason smith
Global Global Rebrand. by jason smith
Global Global Rebrand. by jason smith
Global Global Rebrand. by jason smith
Global Global Rebrand. by jason smith
jason smith
Senior Designer