Multi-hyphen professional, strategist and problem solver with a decade of corporate experience most recently as a Product Marketing Manager at Google. Over the last 12 years, I have gained invaluable skills and experience leading projects and teams across travel tech, treasury tech, pharmaceuticals and private education in alliances/channel management, product management and marketing across the world.
In my spare time, I provide consultancy services in the areas of digital identity and mindfulness at work at companies such as Mento; a career health company focused on providing direct/to/consumer HR services, and I previously worked as a professor of Digital Identity at ISDI; teaching top-tier executives and recent graduates about the importance of developing and monitoring their online identity/reputation alongside mindful work practices.
Throughout my career, I have built up and led multiple cross-functional teams of up to 10 people, building unique products that are helping people to bridge the digital gap and revolutionize their careers.
I'm well versed in end-to-end product management from the early stages of market research to go-to-market (GTM) planning and product launches and have proven experience in successfully leading teams to exceed targets for multiple international products as part of a €10 million B2C market segment spanning Spain, USA and Mexico. Over the years, I have developed strategic action plans and roadmaps using a data-driven approach to uncover critical business insights and opportunities for optimization and growth.
Having a transversal understanding of business functions in the areas of strategic growth, alliances, and marketing has allowed me to develop a unique skill set that enables me to tackle challenges. In a tweet? I'm a proud generalist with a strategic mindset who's unafraid of getting my hands dirty.
Enneagram Type 7: THE ENTHUSIAST
Myers Briggs Type Indicator: ENFJ
Competencies: Leadership, Strategic Growth, Partnerships & Alliances, Product Management, Product Marketing, Problem Solving, Creativity
Projects
- The Madrid Type@TheMadridType A lifestyle Instagram account, with a focus on interiors, books, coffee and life in Madrid. The aesthetic is designed to be cozy and inviting with engaging copy designed to spark conversations around life in Madrid with a particular focus on coffee, books and entertainment. All photos are taken with a Fujifilm X-T20 camera using an 18-55mm lens. https://www.instagram.com/themadridtype/ A related blog with weekly posts is to be released shortly.
- Guest appearance on the Spect8or podcastAppeared as a guest on the Spect8or podcast hosted by Anita Fuentes and aired on Radio Relativa discussing the topic of rooting for the villain in media. https://radiorelativa.eu/episode/spect8or-rooting-for-the-villain-w-jaz-sangha/ SPECT8OR explores, through conversations with different guests, the relevance of some of the most successful or best reviewed series and films of the last years. Each episode will deal with a core theme present in a TV show, film, song or other element of pop cul
- PeychanPeychan is a full-stack personal branding and career coaching consultancy specializing in helping executives navigate the career landscape. Our mission is to coach individuals, working together to craft a solid action plan for success. Through a combination of coaching, tools and personal branding we can help you discover your voice to ensure that you always present your most authentic self to the world. So, what are you waiting for? #SayHelloToYou
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Work history
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Professor of Personal Branding & Online IdentityISDI
Madrid, SpainPart Time
Teaching top-tier executives and recent graduates about the importance of developing a personal brand and monitoring their online identity/reputation. Corporate clients include: Accenture, Santander, Siemens Healthineers and Cosentino.
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Program DirectorProject Tom
- Madrid, SpainFull Time
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Skills
- Writing
- Personal Branding
- Strategy Development
- Business Strategy
- Innovation Strategy
- Growth Strategy
- Storytelling
- Product Strategy
- Direction
- Corporate Partnerships
Education
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International Seminar in Digital Transformation at Silicon ValleyISDI
San Francisco, United States
Completed a week-long International Seminar in Digital Transformation at Silicon Valley with a focus on; the Silicon Valley Ecosystem, incubators and startups, venture capital firms and investments, lessons from unicorns and the future of work and leadership.
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Master in Internet BusinessISDI
Madrid, Spain
Areas of study include: Digital Marketing, Blockchain, Artificial Intelligence, Digital Technology, Digital Transformation, Design Thinking, Design & UX, E-commerce, Metrics and Data Analytics, Search Engines, Social Networks, Mobile & Apps, Digital Law, Digital Content, Digital Creativity and Entrepreneurship & Startups
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Awards
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Mayoral CommendationBirmingham Focus on Blindness
Awarded mayoral commendation for communications and fundraising services for Birmingham Focus on Blindness